Bi for the_mobile_worker

BI for the Mobile Information Worker

Colin White, Founder, BI ResearchAIIM Info360 ConferenceWashington DC, March 2011

Copyright © BI Research 2011

Topics

✴The Benefits of Mobile Computing to the Business

✴Types of Information Worker

✴The Impact of Mobile Computing on Information Workers

✴Developing and Deploying Mobile Applications

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Copyright © BI Research 2011 3

Why Mobile Computing?

✴ By 2013 there will be 1B smart phones and 1.2B mobile workers (IDC)

✴ By 2013 35% of the global workforce will be mobile information workers (Forrester)

✴ 50% of organizations are planning to deploy mobile applications within 12 months (SAP Sybase)

✴ 46% of large enterprises are supporting personally owned devices (Forrester)

✴ Helps reduce costs and improve employee/customer satisfaction:• Promotes self-service• Expands the user audience for business

applications• Supports new information workers entering

the workforce


Types of Mobile Applications

✴ Data collection

✴ Information access

✴ Collaboration

✴ Mobilization of existing IT business applications

✴ New mobile business applications• Sales, marketing, support and/or field

service automation• Mobile commerce• Purchase order processing• Asset management• Supply chain management

✴ Business intelligence

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Mobile Data Collection: Boston Citizens Connect

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Mobile Information Access: PushBI

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Mobile Collaboration: WebEx Mobile & Salesforce Mobile

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Mobile Business Application: SPOT RouteTrac

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Mobile Business Intelligence: RoamBI

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Business Mobile Computing: It’s All About the Apps!

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Information Week Mobile Computing Study

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IW Mobile Computing Study: Growth and Barriers to Growth

77% using, planningor considering mobile

applications

Security, integration, management & pricing

biggest barriers


IW Mobile Computing Study: Application Usage

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Collaboration

Data access& front-officeapplications


Howard Dresner Mobile BI Study: Application Usage

Source: www.howarddressner.com


Another Good Reference: ComScore


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Types of Information Worker: Transaction Creator

✴ Creates a transaction that leads to data and information being produced and managed in an organization

✴ Transactions are primarily processed by operational applications

✴ Examples of the data and information produced include product or purchase order, expense claim, meter reading, job application, problem notification

✴ Data and information flows mainly from the transaction creator to the application

✴ Users: general public, customers, partners, suppliers, employees

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Types of Information Worker: Information Consumer

✴ Gathers information to increase his/her personal knowledge and make decisions

✴ Information may be delivered by:• Operational applications, e.g.,available

services or products• Analytical applications, e.g., report or

metrics dashboard• Collaborative applications, e.g., e-mail,

intelligent portal

✴ Information flows mainly in one direction from the application to the information consumer

✴ Users: general public, customers, partners, suppliers, employees

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Types of Information Worker: Information Producer

✴ Creates, integrates, analyzes and/or manages information for use by information consumers

✴ Information may be produced using:• Operational applications• Analytical applications• Collaborative applications

✴ Information flows bi-directionally to/from the information producer and the application used to supply the information to information workers

✴ Users: developers, managers, analysts

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Types of Information Worker: Information Collaborator

✴ Improves the knowledge content and expertise of an organization and other information workers (especially information consumers)

✴ This knowledge is typically added using collaborative applications and usually involves some form of social computing

✴ Examples of information here includes feedback and commentary, ratings, tagging, sources of related information and expertise, expert communities

✴ Information flows bi-directionally between information collaborators

✴ Users: new and enlightened information workers, subject matter experts, researchers

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The Mobile Marketplace is Changing Rapidly!

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Devices + infrastructure + system software + tools + applications


The Issue: Mobility versus Complexity

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Source: SAP Sybase

Gartner: By 2013, a typical Fortune 1000 corpora7on delivering B2E and B2C applica7onswill use at least six different combina7ons of mobile plaDorm, architecture and development tools


The Issue: Mobility versus Complexity: Which Device?

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Source: SAP Sybase


Mobile Devices: It’s a Jungle!

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Types: conventional, feature, smart

Display: resolution, dimensions, aspect ratio

Input methods: keyboard, virtual keyboard, touch, multitouch, handwriting, voice

Features: web browser, OTA apps, geolocation, video, bluetooth, SMS, MMS


Example Smart Phone Devices

Android• Display: 854x480 (4.3 inch) - Motorola Droid X• Android browser, Dalvik Java VM

Apple iPhone (iOS)• Display: 960x640 (3.5 inch) - iPhone• Safari browser, Cocoa, Xcode, and Objective-C

Microsoft Phone (Windows Phone 7)• Display: 480x400 (4.3 inch) - HTC HD7• Internet Explorer browser, Silverlight and XNA

RIM Blackberry (RIM OS)• Display: 480x360 (3.25 inch) - Storm2 9550• Blackberry browser and Java ME plus extensions

Nokia (Symbian OS)• Display: 320x240 (2.36 inch) - Nokia E72• Enhanced WebKit browser, Qt and C++

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Example Tablet Devices

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Samsung Galaxy Tab(7 inch screen)

Apple iPad(9.7 inch screen)


Information Workers: Which Device?

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Transaction creatorInformation consumer Information producerInformation collaborator

Transaction creatorInformation consumer Information producer (partial)Information collaborator

Transaction creatorInformation consumer Information collaborator (partial)


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Mobility versus Complexity: Application Development

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Source: SAP Sybase


Mobile Application Development Strategies

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✴ Off the Shelf Packaged Applications

✴ In-House Developed Applications• Web-browser based - need to consider browser compatibility and features• Rich “internet” applications - need to consider RIA development platform

(Adobe Flash, Microsoft Silverlight, HTML5)• Native applications - need to consider development platform, e.g.,Apple,

Google Droid, mobile enterprise application platform (MEAP)

✴ Other Considerations• Application requirements versus device features• Offline operation and synchronization• Local database data, e.g., SQLite or RDBMS vendor “lite” version• Development environment testing (emulation/simulation) and debugging• IT development skills • Development toolset, e.g., SDK toolkit, MEAP, BI toolkit


Build versus Buy: Information Week Study Results

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Mobile Architectures Being Used by Organizations

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Mobile Enterprise Application Platforms

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Source: SAP Sybase

Source: Gartner


Sybase Unwired Platform


Business Intelligence Toolkit: MicroStrategy Mobile

✴ Supports iPad, iPhone & Blackberry

✴ Several pre-defined analytical applications

✴ Employs MicroStrategy Intelligence Server

✴ Free Mobile BI Suite• 25 free named user licenses• Free named full development and

MicroStrategy end-user licenses (2 of each)

✴ Server restricted to 1CPU

✴ Excellent MicroStrategy free BI library in Apple App store

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Business Intelligence Toolkit: SAP BusinessObjects Explorer

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✴ Supports iPad and iPhone

✴ Free download from Apple App Store• Pre-built demos using SAP demo

server• You can build your own demo

with data uploaded to SAPBI OnDemand

• Can also be used to access corporate Explorer server

✴ Supports external display

✴ Results can be e-mailed


Business Intelligence Toolkit: Many Other Examples

✴ Actuate BIRT Mobile

✴ Extended Results PushBI

✴ IBM Cognos 8 Go! Mobile

✴ MeLLmo Roambi

✴ Pentaho mobile device plug-ins

✴ QlikTech QlikView for Mobile

✴ SAS Mobile Platform

✴ SoftMaster Mobile Business Intelligence

✴ etc.

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Mobility versus Complexity: Management

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Source: SAP Sybase


Mobile Management Requirements: Examples

✴ Provision• Device connectivity• Security policies, encryption, passwords, firewalls• Users and user groups• Application deployment

✴ Operate• Asset management• Hardware and software maintenance and licensing• Backup and recovery• Security management and auditing

✴ Decommission• Disable lost, stolen, broken devices• Redeploy and recover applications and data

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Decommissioning

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Summary

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✴ Significant growth in the use of mobile devices

✴ Mobile device usage is expanding into the enterprise for both consumer and internal applications

✴ Mobile devices can be used to access both enterprise and cloud applications

✴ Apple iPhone, Android and RIM Blackberry are likely to continue to dominate the industry

✴ Move toward larger form factor devices, but predominant use will still be for content consumption and light information creation

✴ Organizations will employ a mixture of browser, RIA and native applications (off-the-shelf and in-house developed)

✴ BI in-house development likely to focus on toolkits and RIAs

✴ Key issues are security and the need for mobile development and management platforms

Bi for the_mobile_worker

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