BETTER BRAINSTORMING:
CREATE CONDITIONS TO INNOVATE
Anne Trompeter, Live Marketing
Today’s agenda
The power of brainstorming
The brainstorm blueprint
Innovate for HCEAinnovate 2020
• Half day workshop
• Co-located with EXHIBITORLIVE
• Mid-year education and networking
• 2020 is the 3rd year following 2 successful runs
Why brainstorm?
SUCCESS STARTS WITH PREPARATION:
THE KEY ELEMENTS
• Be open
• Respectful
• Listen…and build
• Take notes
• Identify next steps
The rules
• F2F vs. virtual
• Session length
• Stimulate creativity
The format/environment
LET’S GET BRAINSTORMING:
HCEAINNOVATE 2020
• Guides the session
• Prepares the brainstorm
blueprint
• Selects ideal participants
The brainstorm leader/moderator
Brainstorm goals:
• Format
• Room look
• Speakers
Brainstorm background:
• Target audience
• Tone/style
• History
• Budget
Other notes:
• Compliance
• What do attendees see, hear, think, feel and do?
• What is the “WOW”?
At the end of the brainstorm:
• Recap next steps
• Determine/assign action items
Keep the brainstorm going by joining the 2020 committee
• Monthly meetings
• Create a meaningful experience
• Great community
• Practice putting brainstorm ideas into action
• Support HCEA
Q&A
BETTER BRAINSTORMING:
CREATE CONDITIONS TO INNOVATE
Anne Trompeter, Live Marketing
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