BETTER BRAINSTORMING:

CREATE CONDITIONS TO INNOVATE

Anne Trompeter, Live Marketing

Today’s agenda

The power of brainstorming

The brainstorm blueprint

Innovate for HCEAinnovate 2020

• Half day workshop

• Co-located with EXHIBITORLIVE

• Mid-year education and networking

• 2020 is the 3rd year following 2 successful runs

Why brainstorm?

SUCCESS STARTS WITH PREPARATION:

THE KEY ELEMENTS

• Be open

• Respectful

• Listen…and build

• Take notes

• Identify next steps

The rules

• F2F vs. virtual

• Session length

• Stimulate creativity

The format/environment

LET’S GET BRAINSTORMING:

HCEAINNOVATE 2020

• Guides the session

• Prepares the brainstorm

blueprint

• Selects ideal participants

The brainstorm leader/moderator

Brainstorm goals:

• Format

• Room look

• Speakers

Brainstorm background:

• Target audience

• Tone/style

• History

• Budget

Other notes:

• Compliance

• What do attendees see, hear, think, feel and do?

• What is the “WOW”?

At the end of the brainstorm:

• Recap next steps

• Determine/assign action items

Keep the brainstorm going by joining the 2020 committee

• Monthly meetings

• Create a meaningful experience

• Great community

• Practice putting brainstorm ideas into action

• Support HCEA

Q&A

BETTER BRAINSTORMING:

CREATE CONDITIONS TO INNOVATE

Anne Trompeter, Live Marketing