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Moderated by:
• Tom Bishop, KnowledgeVision
• Tole Khesin, 3Play Media
Best Practices for Accessible,
Searchable Enterprise Video
Tuesday 8/21/2012 1pm ET
Follow along on Twitter: #videoa11y
Simplified Transcription Workflow:
Accessible for hearing disabled viewers
Better comprehension for ESL viewers
Flexibility in sound sensitive environments
Searchable and SEO-friendly
More engaging and navigable
Allow translation to foreign languages
Interactive Transcript:
The Panel:
• Ed Youngblood, Director of Content Strategy at Alcatel-Lucent Enterprise
• Alisha Magilei, Co-Owner & Assistive Technology Specialist, Dynamic Therapy Solutions
Alcatel-Lucent Enterprise
Ed
Youngblood,
Director of
Content
Strategy
• Director of Content Strategy at Alcatel-Lucent Enterprise
• 30 years of marketing & content creation
• Responsible for:• developing the organization’s
content strategy• deploying multimedia & “non-
traditional” content to expand traditional marketing reach
Alcatel-Lucent Enterprise
Ed
Youngblood,
Director of
Content
Strategy
• Alcatel-Lucent Enterprise
develops communications and
networking solutions for
businesses across the globe
• Video is a collaboration,
marketing & training tool
How Do You Use Video?
• Content targets customer buying cycle
• Awareness & education
• Validation/exploration
• Solution focused -sales support
Dynamic Therapy Solutions
Alisha
Magilei, Co-
Owner &
Assistive
Technology
Specialist
What Does DTS Do?
Speech and Language services
Specializing in Assistive
Technology and
Augmentative Alternative
Communication
How Do You Use Video?
• See it, Say it, Do it
• 6 week webinar series
Who Is The Audience?
• Speech Therapists
• Occupational Therapists
• Teachers, Caregivers,
• Parents of Children with Special
Needs and clients
Do Transcripts Help?
• At several levels
• Webinar navigation
• SEO
• Scalable SMEs
content
Do Transcripts Help?
Is There A Learning Curve?
• Learning curve is not in
deployment but in how
transcripts can be
utilized
What Is The Process Like?
• Shoot / record
• Edit
• Transcribe
• Publish
Tips And Ideas
• Multi-Sensory Format
Tips And Ideas
• Tell a story
• Break the “old” rules
• Keep it simple
• Think differently about video & transcription
• Think multimedia first, documents last
Open Panel
Questions?
Contact:
Tom Bishop, KnowledgeVision
781-259-9300x137
Tole Khesin, 3Play Media
415-298-1206
Thank You!
Ed Youngblood, Alcatel-Lucent
818-878-4797
Alisha Magilei, Dynamic Therapy Solutions
661-274-8454
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