Best Practices for Accessible, Searchable Enterprise Video
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Moderated by: • Tom Bishop, KnowledgeVision • Tole Khesin, 3Play Media Best Practices for Accessible, Searchable Enterprise Video Tuesday 8/21/2012 1pm ET Follow along on Twitter: #videoa11y
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Online video has changed the way marketers and educators create training, marketing, and corporate presentations. Video complements PowerPoint slides to provide a richer, more engaging experience that enhances message retention and online learning. At the same time, enterprise video presents new challenges, including the need to make video searchable and accessible for people with hearing disabilities. In this recorded webinar, Alcatel-Lucent and Dynamic Therapy Solutions discuss video strategies that incorporate interactive transcripts to make their presentations accessible, searchable, and more engaging. Watch this webinar to learn about these topics: - Presentation tools that combine video, interactive transcripts, and PowerPoint slides - How video transcripts can be repurposed inside your organization - Use cases for video transcription in corporate, marketing and training content - How video transcripts make presentations searchable, navigable, and more engaging Presenters: Ed Youngblood Director of Content Strategy Alcatel-Lucent Enterprise Alisha Magilei Assistive Technology Specialist Dynamic Therapy Solutions Tom Bishop Director of Marketing KnowledgeVision Tole Khesin VP of Marketing 3Play Media
Transcript of Best Practices for Accessible, Searchable Enterprise Video
Moderated by:
• Tom Bishop, KnowledgeVision
• Tole Khesin, 3Play Media
Best Practices for Accessible,
Searchable Enterprise Video
Tuesday 8/21/2012 1pm ET
Follow along on Twitter: #videoa11y
Simplified Transcription Workflow:
Accessible for hearing disabled viewers
Better comprehension for ESL viewers
Flexibility in sound sensitive environments
Searchable and SEO-friendly
More engaging and navigable
Allow translation to foreign languages
Interactive Transcript:
The Panel:
• Ed Youngblood, Director of Content Strategy at Alcatel-Lucent Enterprise
• Alisha Magilei, Co-Owner & Assistive Technology Specialist, Dynamic Therapy Solutions
Alcatel-Lucent Enterprise
Ed
Youngblood,
Director of
Content
Strategy
• Director of Content Strategy at Alcatel-Lucent Enterprise
• 30 years of marketing & content creation
• Responsible for:• developing the organization’s
content strategy• deploying multimedia & “non-
traditional” content to expand traditional marketing reach
Alcatel-Lucent Enterprise
Ed
Youngblood,
Director of
Content
Strategy
• Alcatel-Lucent Enterprise
develops communications and
networking solutions for
businesses across the globe
• Video is a collaboration,
marketing & training tool
How Do You Use Video?
• Content targets customer buying cycle
• Awareness & education
• Validation/exploration
• Solution focused -sales support
Dynamic Therapy Solutions
Alisha
Magilei, Co-
Owner &
Assistive
Technology
Specialist
What Does DTS Do?
Speech and Language services
Specializing in Assistive
Technology and
Augmentative Alternative
Communication
How Do You Use Video?
• See it, Say it, Do it
• 6 week webinar series
Who Is The Audience?
• Speech Therapists
• Occupational Therapists
• Teachers, Caregivers,
• Parents of Children with Special
Needs and clients
Do Transcripts Help?
• At several levels
• Webinar navigation
• SEO
• Scalable SMEs
content
Do Transcripts Help?
Is There A Learning Curve?
• Learning curve is not in
deployment but in how
transcripts can be
utilized
What Is The Process Like?
• Shoot / record
• Edit
• Transcribe
• Publish
Tips And Ideas
• Multi-Sensory Format
Tips And Ideas
• Tell a story
• Break the “old” rules
• Keep it simple
• Think differently about video & transcription
• Think multimedia first, documents last
Open Panel
Questions?
Contact:
Tom Bishop, KnowledgeVision
781-259-9300x137
Tole Khesin, 3Play Media
415-298-1206
Thank You!
Ed Youngblood, Alcatel-Lucent
818-878-4797
Alisha Magilei, Dynamic Therapy Solutions
661-274-8454
