…and it’s Big Money
Beer Sold in 2013: 196,241,321 barrels(or over six billion gallons)
of that
15,302,838 barrels was craft beer(or nearly 500 million gallons)
all data according to Brewers Association at http://brewersassociation.org
$100 Billion Made on Beer Last Year
of that
$14.3 Billion Dollars on Craft Beer
all data according to Brewers Association at http://brewersassociation.org
There was a 17.2% increase in craft beer sales from 2012-2013. Hundreds of new
breweries are opening each year. Big breweries trying to catch up with own
“craft” brands.
“Craft” is a relatively new market. What to make? What to sell?
How do we figure it all out?
–MaltLickyWithTheCandy
“Notes on this brew:
Brewed with dirty gym socks, and pigfeed corn.
May be paired with industrial cleaner to strengthen its effect"
–aheedratron
“Look, I don't know what everyone is bashing...this shit costs like $10 for a 30
pack what do you expect? Golden ambrosia served in a chalice while angels
whistle on your dong?”
Ted Dunning
Anomalous dataLook for the “norm”
Aggregate ratings with current data, and see if we can find beers that stand out as having potential.
Next Steps
• Build additional Dashboards that help answer questions:
• What beers should I brew this month?
• What flavor profiles should I be matching for this time period?
• What beers have the potential to sell well, but aren’t being pushed by competitors?