Hi, how are you?

The Augmented Reality Sandbox

“Present on anything. Make it look nice.”

Some of the things I considered talking about.

A talk that went poorly

Not Tom Selleck

Beer

(I realize this isn’t a topic you often talk about with a

prospective employer)But I love beer.

Beer, and beer brewing, is complex.

…and it’s Big Money

Beer Sold in 2013: 196,241,321 barrels(or over six billion gallons)

of that

15,302,838 barrels was craft beer(or nearly 500 million gallons)

all data according to Brewers Association at http://brewersassociation.org

$100 Billion Made on Beer Last Year

of that

$14.3 Billion Dollars on Craft Beer

all data according to Brewers Association at http://brewersassociation.org

There was a 17.2% increase in craft beer sales from 2012-2013. Hundreds of new

breweries are opening each year. Big breweries trying to catch up with own

“craft” brands.

“Craft” is a relatively new market. What to make? What to sell?

How do we figure it all out?

(though, in this case, the dataset isn’t *that* big)

2000-2012

1.5 million entries

400,000+ users

With craft beer on the rise, so many choices. How to

make them?

–MaltLickyWithTheCandy

“Notes on this brew:

Brewed with dirty gym socks, and pigfeed corn.

May be paired with industrial cleaner to strengthen its effect"

–aheedratron

“Look, I don't know what everyone is bashing...this shit costs like $10 for a 30

pack what do you expect? Golden ambrosia served in a chalice while angels

whistle on your dong?”

Overall, Trusted Source

Thesis: We can infer what beers we should brew based on Beer Advocate data.

A Quick Note: IPAs are terrible.

Some data analysis from the beer advocate stats.

When are we drinking?

Does the data work?

September

October

So, we’re pretty sure this works. What’s next?

Next Steps

Ted Dunning

Anomalous dataLook for the “norm”

Aggregate ratings with current data, and see if we can find beers that stand out as having potential.

Next Steps

• Build additional Dashboards that help answer questions:

• What beers should I brew this month?

• What flavor profiles should I be matching for this time period?

• What beers have the potential to sell well, but aren’t being pushed by competitors?

A Beginning Toolset

Thanks.