Becoming Emergency 2.0 Ready
Using social media for business continuity
Continuity Forum5 June 2012, Brisbane, Australia
Emergency 2.0 Wiki CEO & Founder Eileen Culleton
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Outline
Scenario – How an Emergency 2.0 Ready organisation could respond during a disaster
Empowering employees with knowledge of how to use social media in emergencies
Using social media to establish a temporary remote workforce
Using social media channels to communicate with stakeholders
Monitoring the emergency and what is being said to and about your organisation
Integrating social media in business continuity plans
How to source the latest social media emergency apps, maps, tools, tips and guidelines
Q&A and Discussion
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The Wiki
A new free global resource for using social media and new technologies in emergencies and for sharing knowledge
An initiative of Government 2.0 QLD community of practice, Brisbane, Australia
Became a not for profit company in Dec 2011
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Vision
To help build resilient communities, empowered with the knowledge to use social
media in emergency communications.
Emergency agenciesGovernment agencies and schools
Community agencies and non profitsBusiness, Media
The Public
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GoalsTo provide a free global resource for using social
media and new technologies in emergencies
To provide guidelines on how to utilise social media in all phases of emergency management
To facilitate collaboration, knowledge sharing and crowdsourcing across the emergency, government, community, NGO, education, health, business, ICT
sectors and media sectors
To share news on the latest developments in emergency 2.0 and emergency communications
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Who are we?
Professionals and organisations from all industry sectors across the globe, committed to helping create
Emergency 2.0 Ready Communities
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Where are we?
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Business Continuity Institute Australasian Chapter Leading the Business Continuity Reference GroupHeaded by Paul Trebilcock, BCI Forum Leader, QLD Chapter
Alliance
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Scenario...
Is your organisation Emergency 2.0 Ready?
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Empowering Employees
Staff Induction
Intranet
Emergency Drills
Awareness Campaigns eg to coincide with Storm
Season
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Empowering employees
Identify hazards
http://emergency20wiki.org/wiki/index.php/Mapping_tools#Finding_information_on_previous_disasters_and_extreme_weather_events
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Empowering Employees
http://emergency20wiki.org/wiki/index.php/Videos#Flood.2FStorm_Surge
‘How to’ videos and resources
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Empowering employees
Emergency Apps
http://emergency20wiki.org/wiki/index.php/Smartphone_Apps#Volunteering
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http://emergency20wiki.org/wiki/index.php/Queensland_emergency_agencies_using_social_media#QLD_Alert_Site
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Empowering Employees
http://emergency20wiki.org/wiki/index.php/How_to_prepare_for_an_emergency#Twitter
#Hashtags on Twitter
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Creating a temporary remote workforce
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer
Use an enterprise social network eg
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Key Tips
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer
• Activate groups of key staff that need to collaborate• Undertake 'roll calls' to enable staff to check in• Post important links, photos and videos• Integrate important Twitter updates by using #yam• Use as email when networks are down
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Key Tools
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Yammer
Use for virtual meetings eg with• staff who are isolated• key stakeholders such as suppliers
Skype
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Key tools
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Google_Docs
Use to collaborate virtually in real time on documents:•Word documents•Spreadsheets•Forms
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Communicating with stakeholders
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Facebook
Use as a hub for information and updates•Link to Emergency agencies via ‘Likes’•Use the notes page •Add your FAQs•Use for livebroadcasting
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Communicating with stakeholders
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Integrated_Websites
Use as a one stop shop for information and updates•Your organisation’s Twitter•Feed from emergency agencies•Forms to collect information•Maps•Photos and videos
Integrated websites
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Communicating with stakeholders
http://emergency20wiki.org/wiki/index.php/Establishing_social_media_channels#Twitter
• State monitoring hours• Link to Terms &
Conditions• State whether you will
reply to individual messages.
• List popular #hashtags • Post details of your other
social media
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Key tools
http://emergency20wiki.org/wiki/index.php/Emergency_Response_-_Business_Continuity#Google_Docs
Use to gather, visualise and share data online: •Maps•Timelines•Charts
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Monitoring the emergency
#hashtags
qldalert.comrealtime maps
http://emergency20wiki.org/wiki/index.php/Monitoring
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Monitoring messages to/aboutyour organisation
http://emergency20wiki.org/wiki/index.php/Monitoring
@mentions
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Integrating SM in BC Plans
Risk Management
Business Impact Analysis
Incident Response Plan
Recovery Plan
Exercises
Staff Induction
Intranet
Audits
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Sourcing the latest SM4EM tips and tools
http://emergency20wiki.org/wiki/index.php/Main_Page
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Tips for Business Continuity Awareness Week
Emergency apps
Tips for the public
@emergency20wiki
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Find us
Wiki:http://emergency20wiki.org/wiki
Blog:http://emergency20wiki.org/
LinkedIn:Emergency 2.0 Wiki
Twitter:@emergency20wiki
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Need help?
Contact Us: CEO & Founder: [email protected]
Consulting advisory services
Education & training workshops (including in-house)
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Thank you.
Q&A and Discussion...
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References
http://emergency20wiki.org/wiki/index.php/Main_Page
http://www.google.org/crisisresponse/resources.html
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