1. BBA-Bachelors of Business Communication Subject: Business
Communication Prof. Gazal Sharma
2. Module 1 Prof.Gazal Sharma Business Communication
Communication
3. Contents Communication Basics Importance of communication
Managers roles Communication Process Elements of Communication
Process Means of Communication Methods of Communication
Communication Barriers Prof.Gazal Sharma Business
Communication
4. Communication Basics Definition: Business Communication- The
sharing of information between people within an enterprise that is
performed for the commercial benefit of the organization. In
addition, Business communication can also refer to how a company
shares information to promote its product or services to potential
consumers Meaning: Communication is defined as the giving,
receiving or exchanging of information, opinions or ideas so that
the message is completely Purofn.GdazealrSshatromoa d b y e v e r y
b o d y i n v o l v e d . Business Communication
5. Prof.Gazal Sharma Business Communication
6. Prof.Gazal Sharma Business Communication
7. Prof.Gazal Sharma Business Communication
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12. Communication Basics Functions Information : Decision
making , Problem solving Control : Power to influence, Express
opinions / grievances Motivation: Foster spirit of motivation,
Feedback, Reinforcement Emotional Expression: Expressing
satisfaction, dissatisfaction Prof.Gazal Sharma Business
Communication
13. Importance of Communication Prof.Gazal Sharma Business
Communication
14. Managers Roles Prof.Gazal Sharma Business
Communication
15. Interpersonal role: Figurehead: As a manager you have
social and legal responsibities. People look up to you as a person
with authority and figurehead. Leadership: This is where you
provide leadership for your team/department. Liaison: Manager must
communicate with internal and external contacts. Prof.Gazal Sharma
Business Communication
16. Informational role Monitor: Seeking for information related
to your organisation for relevant changes. Disseminator:
Communicating useful information to your potential colegues.
Spokesperson: Representing and speaking for the organisation.
Prof.Gazal Sharma Business Communication
17. Methods of Communication Memo Fax e-mail voice mail letter
Phone call In-person Two-Way One-Way Collaborative Team meetings
Consulting Consensus Decision making Group problem solving
Prof.Gazal Sharma Business Communication
18. Communication Barriers Inadequate / Inappropriate channels
Status difference Lack of trust Close communication climate
Information overload Message complexity and competition Physical
distraction Prof.Gazal Sharma Business Communication
19. Communication Effectiveness Communication style Audience
Good listening Cultural differences Ethics Communication technology
Effective flow Prof.Gazal Sharma Business Communication