1. BBA-Bachelors of Business Communication Subject: Business Communication Prof. Gazal Sharma

2. Module 1 Prof.Gazal Sharma Business Communication Communication

3. Contents Communication Basics Importance of communication Managers roles Communication Process Elements of Communication Process Means of Communication Methods of Communication Communication Barriers Prof.Gazal Sharma Business Communication

4. Communication Basics Definition: Business Communication- The sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. In addition, Business communication can also refer to how a company shares information to promote its product or services to potential consumers Meaning: Communication is defined as the giving, receiving or exchanging of information, opinions or ideas so that the message is completely Purofn.GdazealrSshatromoa d b y e v e r y b o d y i n v o l v e d . Business Communication

5. Prof.Gazal Sharma Business Communication

6. Prof.Gazal Sharma Business Communication

7. Prof.Gazal Sharma Business Communication

8. Prof.Gazal Sharma Business Communication

9. Prof.Gazal Sharma Business Communication

10. Prof.Gazal Sharma Business Communication

11. Prof.Gazal Sharma Business Communication

12. Communication Basics Functions Information : Decision making , Problem solving Control : Power to influence, Express opinions / grievances Motivation: Foster spirit of motivation, Feedback, Reinforcement Emotional Expression: Expressing satisfaction, dissatisfaction Prof.Gazal Sharma Business Communication

13. Importance of Communication Prof.Gazal Sharma Business Communication

14. Managers Roles Prof.Gazal Sharma Business Communication

15. Interpersonal role: Figurehead: As a manager you have social and legal responsibities. People look up to you as a person with authority and figurehead. Leadership: This is where you provide leadership for your team/department. Liaison: Manager must communicate with internal and external contacts. Prof.Gazal Sharma Business Communication

16. Informational role Monitor: Seeking for information related to your organisation for relevant changes. Disseminator: Communicating useful information to your potential colegues. Spokesperson: Representing and speaking for the organisation. Prof.Gazal Sharma Business Communication

17. Methods of Communication Memo Fax e-mail voice mail letter Phone call In-person Two-Way One-Way Collaborative Team meetings Consulting Consensus Decision making Group problem solving Prof.Gazal Sharma Business Communication

18. Communication Barriers Inadequate / Inappropriate channels Status difference Lack of trust Close communication climate Information overload Message complexity and competition Physical distraction Prof.Gazal Sharma Business Communication

19. Communication Effectiveness Communication style Audience Good listening Cultural differences Ethics Communication technology Effective flow Prof.Gazal Sharma Business Communication