“Content is the virtual salesperson for the long
B2B buying cycle.”
Rachel Balik Content Marketing Manager
http://b2bcontentmarketingleaders.com/
“No matter what kind of strategy you take,
what wins at the end of the day
is a really great story and that makes the
content compelling.”
Danny Schreiber Content Marketer
http://b2bcontentmarketingleaders.com/
“The strategies that are concretely tying that content marketing
together with your influencer marketing program will become
more important.”
Karen Gardner Chief Marketing Officer
http://b2bcontentmarketingleaders.com/
“Customers don’t care about you.
They don’t even care about your product. They only care about
the value that you can provide for them.”
Brendan Cournoyer Director of Content Marketing
http://b2bcontentmarketingleaders.com/
“Starting a new social media channel is like bringing a puppy home.
It’s great when they first come home. But then you got to feed it.”
Patricia Mejia
Chief Marketing Officer
http://b2bcontentmarketingleaders.com/
“Gone are the days where you produce content and you throw it up on the blog or you put it on
social media and people come. Those days are over!”
Tami McQueen
Director of Marketing
http://b2bcontentmarketingleaders.com/
“Introducing LinkedIn Sales Navigator to our field sales reps
has been a game-changer for us.”
Tara Meehan Head of Social Content
http://b2bcontentmarketingleaders.com/
“The focus in 2013 was about impressions, 2014 was about
engagement, 2015 will be about focusing on the hard
business results.”
Adam Wexler Founder
http://b2bcontentmarketingleaders.com/
“The success of all marketing departments is
the relationship that they have with sales.”
Meagen Eisenberg VP of Marketing
http://b2bcontentmarketingleaders.com/
“Great content marketing is not always about
new content. You don’t always have to be
reinventing the wheel”
Amanda Nelson Director of Marketing
http://b2bcontentmarketingleaders.com/
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