Visit  Lydia’s  Marke/ng  Consul/ng  at  www.lydiamarke/ngconsul/ng.com  

Contact  informa/on:  LYDIA  VOGTNER  lydia@lydiamarke/ngconsul/ng.com  415-­‐672-­‐1870  

B2B Marketing When to Hire vs. OUTSOURCE

Summary  of  outsource  opportuni1es  

Brand Strategy and Messaging •  Process and framework •  Industry and customer research •  Executive roundtables •  Data analysis Sales/Marketing Integration •  Strategy and playbook to align sales and marketing

teams •  Gap analysis •  Training and internal workshops

Summary  of  outsource  opportuni1es  (cont.)  

Digital Marketing, Data and Operations •  General advice to get you on track •  Organizational structure and roadmap •  Critical specialists that aren’t needed full time (e.g.

marketing automation integration) Content Marketing •  Content strategy and subject-matter-expertise •  Creative ideas for design, production and delivery •  Writing •  Social media management

Much depends on your company’s size, budgets and goals.

For more context and the full narrative, check out the

Blog Post and Infographic at Lydia’s Marketing Blog. Or this related blog post How to Organize a B2B Marketing Department  

Let  me  know  if  I  can  help.    Visit    www.lydiamarke/ngconsul/ng.com      Contact  informa/on:    LYDIA  VOGTNER    lydia@lydiamarke/ngconsul/ng.com  415-­‐672-­‐1870