B2B Marketing Outsourcing: Use Cases and Considerations for the Digital Age
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Visit Lydia’s Marke/ng Consul/ng at www.lydiamarke/ngconsul/ng.com Contact informa/on: LYDIA VOGTNER lydia@lydiamarke/ngconsul/ng.com 4156721870 B2B Marketing When to Hire vs. OUTSOURCE
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Outsource considerations for brand strategy and messaging; sales/marketing integration; digital marketing, data and operations; and content marketing. For the full narrative that weighs when to hire vs. outsource, check out the original blog post and INFOGRAPHIC at Lydia's Marketing Blog: http://goo.gl/F42hKN Having worked on both sides of the hiring fence I've provided some unbiased tips. About Lydia's Marketing: I help companies develop (and execute) effective marketing and communication strategies & plans. Affordable B2B marketing and communications consultation and support for startups, small and medium businesses, and marketing agencies across the globe. -Brand, marketing and messaging strategy -Marketing planning and implementation (inc. digital marketing and social media) -Content and communications -General advice and guidance
Transcript of B2B Marketing Outsourcing: Use Cases and Considerations for the Digital Age
Visit Lydia’s Marke/ng Consul/ng at www.lydiamarke/ngconsul/ng.com
Contact informa/on: LYDIA VOGTNER lydia@lydiamarke/ngconsul/ng.com 415-‐672-‐1870
B2B Marketing When to Hire vs. OUTSOURCE
Summary of outsource opportuni1es
Brand Strategy and Messaging • Process and framework • Industry and customer research • Executive roundtables • Data analysis Sales/Marketing Integration • Strategy and playbook to align sales and marketing
teams • Gap analysis • Training and internal workshops
Summary of outsource opportuni1es (cont.)
Digital Marketing, Data and Operations • General advice to get you on track • Organizational structure and roadmap • Critical specialists that aren’t needed full time (e.g.
marketing automation integration) Content Marketing • Content strategy and subject-matter-expertise • Creative ideas for design, production and delivery • Writing • Social media management
Much depends on your company’s size, budgets and goals.
For more context and the full narrative, check out the
Blog Post and Infographic at Lydia’s Marketing Blog. Or this related blog post How to Organize a B2B Marketing Department
Let me know if I can help. Visit www.lydiamarke/ngconsul/ng.com Contact informa/on: LYDIA VOGTNER lydia@lydiamarke/ngconsul/ng.com 415-‐672-‐1870
