Augmented Reality: Commercial Use Cases and Technology
Challenges
Founded in 2010
Augmented Reality solutions for retail
(furniture, home appliance), event marketing
and real estate.
Our products:
1. Augmented Reality tracking technology
2. Platform for furniture/home appliance sales
3. Platform for real estate
4. Games for event marketing
Successful cases
Furniture sales tools
Furniture sales tools
Solve real problems:
1. Lack of customers imagination
Furniture sales tools
Solve real problems:
2. Decrease expenses on returns for furniture companies
Furniture sales tools
Easy to use
Furniture sales tools
Click to action
AR Retail games
AR Retail games
Simple games that are easy to play
AR Retail games
Motivation to play – discounts, rewards,
real prizes – not just “WOW”
No need to print any markers
Last year
“No” 7-8 times
and
offered other solutions
WITHOUT Augmented Reality
I can prove this :=)
Limitations
5 most common limitations
(from our experience)
Kids 2-4 years old as a target audience
Reason: iPad/Android tablets are too heavy for kids
(unable to hold a device for a long time)!!!
Limitation
Limitation
Seniors as a target audience
Reason: problems with vision do not allow them to see small objects in AR.
Limitation
Customers SHOULD print markers by themselves
Reason: 80% of customers forget about apps that
require printed markers.
Limitation
Difficult lighting conditions, glare
Reason: problems with lighting conditions
(shadows, sun light) / a marker was printed on glossy paper
Limitation
Products are too complex (i.e. a chair vs a car)
Reason: very difficult to implement natural
user interface for complex products in AR.
Limitation
Limitation of Augmented Reality Glasses
Mass market in next 2-3 years
software: SLAM technologies / 3d mapping
software: SLAM technologies / Object recognition
video
VR + cameras for AR
Google Tango
Questions?
http://augmentedpixels.com
+380503915262
CEO/Founder:
Vitaliy Goncharuk
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