Augmented reality and GamificationLong-anticipated trends coming of age
rising as a challenge for experience designers
Foteini Valeonti, PhD UCL
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AUGMENTED REALITY
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What is augmented reality?Real-time augmentation of the physical environment
with virtual elements in semantic context
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IBM’s Seer app for Wimbledon
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Pattern-based augmented reality
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Pattern-based augmented reality
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Pattern-based augmented reality
IBM’s Seer app for Wimbledon
Location-based augmented reality
Augmented reality; a gimmick or the future?
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Human InformationPC, Mobile
Augmented Reality
AR named a disruptive technology Gartner Research, Forrester Research, Juniper Research
Revenue projection $1.5bn by 2015Juniper Research
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Augmented reality is the future
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Is augmented reality also the present?
Wordlens app
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Word Lens for iPhone by Quest Visual
GAMIFICATION
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Game mechanicsA construct of rules intended to produce an enjoyable game
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Game mechanicsProgress
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Game mechanicsBadges
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Game mechanicsStatus
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GamificationThe use of game mechanics to enhance
non-game applications
Game mechanicsProgress
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Game mechanicsBadges
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Game mechanicsStatus
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Taking games seriouslyWoW: 40% women, Average age 35 years
Taking games seriouslyZynga is valued at $7 billion
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AUGMENTED REALITY
GAMIFICATION
CROWD SOURCINGBODY TRACKING U.I.
VOICE CONTROL
TOUCH U.I.
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TIME TO REALISE THE IMPORTANCE LIES IN THE COMPOSITION, IN THE JIGSAW PUZZLE
My jigsaw puzzle: USEUM.org
USEUM takes advantage of new media to bridge the gap between art lovers and art doers.
USEUM
In a field ruled by middlemen and IP restrictions
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EXPERIENCE DESIGN IN 4 YEARS
Less text, more augmented reality, more Siri and
more than 2 PG courses in London on new media.
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THANK YOU!
useum.org @nosuic
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