Business Assumptions Exercise
http://giffconstable.com
I believe that my customers have a need to ________________________________________.
Customer-Needs Assumption
keep it concise!
This need can be solved with ________________ _________________________________________.
Solution Assumption
My initial customers will be _________________ ________________________________________.
Initial Customer Assumption
describe the person(s)
The #1 value a client wants to get out of my service is: ________________________.
Value Proposition Assumptions
The client can also get these additional benefits: ___________________ and __________________.
I will acquire the majority of my users/customers through _______________________ and ________________________.
Marketing Assumptions
I will make money by _______________________ _________________________________________.
Business Model Assumption
My primary competition will be ______________ and ______________.
Competition Assumptions
We will beat them in the market due to __________________ and __________________.
My biggest product risk is ___________________.
Product Risk Assumptions
We will solve this through ____________________ ______________________________.
What assumptions does my business hold, that if proven wrong, could cause the business to fail?1._______________________________________.2._______________________________________.3._______________________________________.4._______________________________________.5._______________________________________.
Critical Risk Assumptions
Appendix
Prioritize your assumptions
High Risk
Low Risk
UnknownKnown
1. have a hypothesis to test
2. brainstorm a few different tests, offline and offline
3. try to break the tests into even smaller units of work
4. choose a test and set a goal
5. run the test (try to hit the goal)
6. review results and make a decision (a. confirmed belief; b. iterate test; c. iterate business)
Running Experiments
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