Business Assumptions Exercise

http://giffconstable.com

I believe that my customers have a need to ________________________________________.

Customer-Needs Assumption

keep it concise!

This need can be solved with ________________ _________________________________________.

Solution Assumption

My initial customers will be _________________ ________________________________________.

Initial Customer Assumption

describe the person(s)

The #1 value a client wants to get out of my service is: ________________________.

Value Proposition Assumptions

The client can also get these additional benefits: ___________________ and __________________.

I will acquire the majority of my users/customers through _______________________ and ________________________.

Marketing Assumptions

I will make money by _______________________ _________________________________________.

Business Model Assumption

My primary competition will be ______________ and ______________.

Competition Assumptions

We will beat them in the market due to __________________ and __________________.

My biggest product risk is ___________________.

Product Risk Assumptions

We will solve this through ____________________ ______________________________.

What assumptions does my business hold, that if proven wrong, could cause the business to fail?1._______________________________________.2._______________________________________.3._______________________________________.4._______________________________________.5._______________________________________.

Critical Risk Assumptions

Appendix

Prioritize your assumptions

High Risk

Low Risk

UnknownKnown

1. have a hypothesis to test

2. brainstorm a few different tests, offline and offline

3. try to break the tests into even smaller units of work

4. choose a test and set a goal

5. run the test (try to hit the goal)

6. review results and make a decision (a. confirmed belief; b. iterate test; c. iterate business)

Running Experiments