Cerebral Memory Cards Chris Sandoval
FA102a, Research and Brand Development
Assignment One, Research
Cerebral Memory Cards Chris Sandoval
“Preserving the self for later emulation: what brain features do we need?”
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
Cerebral Memory Cards Chris Sandoval
Assignment One, Research
Recurrent loops, special electrical circuits that cycle back on themselves, hold our current thoughts.
http://alifewastedinrock.files.wordpress.com/2009/03/memory.jpg?w=300&h=299
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
Cerebral Memory Cards Chris Sandoval
Assignment One, Research
Preserved memories and identity may be affordably reanimated by being “uploaded“ into computer simulations,
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
http://www.kurzweilai.net/images/Thebrainisthinking-259x287.jpg
Cerebral Memory Cards Chris Sandoval
Cryogenic brain preservation can be validated to reliably store retrievable and useful individual mental information.
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
Assignment One, Research
http://www.neurdon.com/wp-content/uploads/2010/04/brain_usb.jpg
Subconscious Moves to a Hardcopy
Cerebral Memory Cards Chris Sandoval
Assignment One, Description of Future Product or Service
Assignment Two, Naming Process
Cerebral Memory Cards Chris Sandoval
Sweet
Calculated
Medicinal
Memory
Motivated
CalculatedMemory
Assignment Two, Brand Character Diagram
Cerebral Memory Cards Chris Sandoval
Cerebral Memory Cards Chris Sandoval
Assignment Three, Logotype Research, Science
I chose the word, “Science” from the character diagram.
Cerebral Memory Cards Chris Sandoval
http://www.dartneuroscience.com http://www.wired.com/
http://www.mchips.com/
Assignment Three, Logotype Research
Cerebral Memory Cards Chris Sandoval
Assignment Three, Finished Logotype
The use of rectangles in both WIRED and MicroChips inspired my logotype.
Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Research
http://www.facebook.com/kodak
http://www.facebook.com/WesternDigital
http://www.facebook.com/sandisk
Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Creating Community
To get CalculatedMemory likes and comments, I asked my friends on facebook chat to look at the page.
Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Facebook Pages
Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Facebook Pages - Comments
Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Facebook Pages - Images
Cerebral Memory Cards Chris Sandoval
Assignment Five, Webpage Layout Research for Wireframes
http://www.wired.com/
Cerebral Memory Cards Chris Sandoval
Assignment Five, Webpage Layout Research for Wireframes
http://www.dartneuroscience.com/
Cerebral Memory Cards Chris Sandoval
Assignment Five, Wireframe
Cerebral Memory Cards Chris Sandoval
Assignment Five, Tagline Research
Kodak- Have a Kodak Moment
Sandisk- Yeah, it’s that fast
American Express- Don’t leave home without it
Allstate- You’re in good hands
McDonald’s- I’m lovin’ it
Cerebral Memory Cards Chris Sandoval
Assignment Five, Homepage Visual Design in a Browser
Cerebral Memory Cards Chris Sandoval
Assignment Five, Lower Level Visual Design in a Browser
http://invis.io/USB1MCXP
Cerebral Memory Cards Chris Sandoval
Assignment Five, Linked Prototype URL
http://invis.io/USB1MCXP
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