ABHINAV YADAV.Section-A.1st semester.

Nokia corp. is a Finnish multinational communication and IT corporation.

Headquarter in Keilaniemi, Espoo, Finland.

Established in 1865 by Fredrik Idestam and  Leo Mechelin.

Principal products are mobile telephones and portable IT devices.

Introduction.

Setting the highest standards. Better communication leads to better life. High ethics means success. Environmentally aware. No tolerance on corruption.

Code of conduct.

Re-employment.Education.Health.Livelihood.Promotion of human rights.Lowering the cost of ownership.

Corporate social responsibility.

In mid 2007 Nokia encountered a problem.46 million BL-5C batteries made by Matsushita Battery Industrial Co. ltd which were assembled in Nokia phones were found defected. Nokia encountered a problem of malfunctioning of its handsets due to faulty batteries.BL-5C batteries were then used in Nokia’s low end models.

Case study.BL-5C batteries.

Mobiles get overheated while charging. Cases arise of explosion of many handsets

while charging. 46 million handsets with defective BL-5C

batteries were in the market. These batteries were placed in most of the

Nokia mobile phones.

Problem.

Nokia set up a website to detect defected batteries.

Facility of getting information by messaging to call centre.

Batteries found defected were replaced by new batteries.

New batteries were available in Nokia Customer care.

Solution.

Temporary setback in market. Decrease in market share of Nokia. New phone models suffered failure. Lost the 1st position in global market.

After effect.

In 2004 Kyocera recalled 1,40,000 batteries used in 7135 models.

In 2005 Verizon recalled about 50,000 LG branded batteries.

Another examples.