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Playing By the Rules
Social Media in a Restrictive Environment
Andrea Seeger
About Me• Background in
traditional marketing and advertising
• Led the Social Media Program for NY National Guard
• Mom of two girls
• Military Spouse
• I have a weird blog: andreaandarnold.com
Why am I here?
• Developed and led the social media program for the NY National Guard
• Made it the best state level strategy in the nation• Worked with NGB at the national level to set the standard
for the nation
2009: 0 fb fans; 2013: 25,000 fb fans How did I do this? I’m about to tell you…
Restrictions
• Internet Bandwidth/Security• Hardware/Software • OPSEC• Scheduling and staffing • Having a million bosses• Bosses who knew just enough to
be “dangerous”
Restrictions
“A lot of creativity comes from restrictions.”
Giles Duley
Play Well With Others
Social Media Strategy happens online and offline.Develop Relationships With EVERYONE• Bosses• Other sectors• Any possible supporters
Set Expectations
Play Well With Others
1.Know the Political Game
2.Get on the Same Page
3.Create Synergy
Play Well With Others
• Educate at every opportunity
• Offer your help and support
• Meet regularly
• Be enthusiastic
• Be proactive
Setting Goals
Create a Plan.
Define Target Audience(s).
How will you measure success?
Test the Water
Stay Current, Collect Data, Measure Results
• Tracking is your best ally
• Arm yourself with research
• Back your claims
• Support your arguments
• Realign your goals accordingly
Troubleshooting Problems
Foresight is king.
It happens.
Critical Thinking is
boss.Don’t take it personally.
Wrapping It Up
• Better relationships = less stress
• Open lines of communication
• Plan every move
• Track your progress
• Be strategic in building your argument
Stay focused, stay motivated.
Contact me
Andrea Seeger
Cell: 518.729.7320
Email: [email protected]
Twitter: @andreaseeger
Linkedin.com/in/andreaseeger
“You have to learn the rules of the game. And then you have to play better than anyone else.”Albert Einstein
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