Danika Atkins SMBTV #15 Presentation on Client Agency Management
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Danika Atkins SMBTV presentation on client agency management, social media management and finding balance with your vendor or client through open communication.
Transcript of Danika Atkins SMBTV #15 Presentation on Client Agency Management
client
agency
Who’s That Girl?
• Social Media Marketer
• Account Executive at Zone 5
• 4.5 Years Agency/Consultancy Experience
• Enterprise-Level to Small Business Accounts
• Ex-Coffee Addict
passion
realization
rebellion
cooperation reunion
explosion
completion
7 Stages of Marriage
A Client <-> Agency
Relationship
PA
SSIO
N
REA
LIZA
TIO
N
REB
ELL
ION
CO
OP
ER
ATI
ON
REU
NIO
N
EX
PLO
SIO
N
CO
MP
LETI
ON
Clients Are From Mars…
• Know your role (you have one!)
• Communicate culture
• Get the whole organization on board
• Integrate into the whole
Agencies Are From Venus
• Know what social media can and cannot do
• Do not underestimate required resources
• Pivot, don't flail
• Connect the dots
Relationship Tools
Custom Dashboards (Raven)
Relationship Tools
Announcements (Old & New)
Relationship Tools
Shared Calendars (Google Calendar)
Relationship Tools
The New & Improved Phone!
Now with extra buttons!
“The single biggest
problem with
communication is the
illusion that it has taken
place.”
― George Bernard Shaw
Thank you!
Danika Atkins
Account Executive, Zone 5
@DanikaAtkins
Q&A Time!
