“ Amoolya”, was suggested by a quality ontrol
e!"ert in Anand
About AMUL
Forme in!"#$ %is air& 'o(o)erati*e mo*ement in Inia.
A bran name manage b& +u,arat -o(o)erati*e Mi/ Mar/eting
Feeration0+-MMF1
2oint& o3ne b& 4.$ miion mi/ )rou'er in
+u,arat.
5)urre the 3hite re*oution o6 Inia% 3hi'h has mae Inia the argest
)rou'er o6 mi/ an mi/ )rou't in the 3or.
7*erseas mar/et Mauritius% UAE% U5A% Bangaesh% Austraia.
W8A9 I5 RURAL MARKE9IN+ ?
Rura mar/eting is use to be an umbrea term 6or the people who
are dealt with rural people in one way or other . It got
se)arate meaning an im)ortan'e a6ter e'onomi' re*auation in Inia
a6ter !""!.
Rura mar/eting in*o*e delivering manufactured or processed
inputs or services to rura )rou'ers or 'onsumers.
5ome e;am)es o6 RURAL MARKE9IN+
< YAARA DA TASHAN …” ads wi! Aa"i# K!a$ %#&a&d
'$i(&#sa) a**&a) +,# C,%a C,)a - C,%a C,)a I$dia a**&d
!& #'#a) "a#.& i$ a /i0 wa1 w!&$ i i$#,d'%&d
/,)&s *#i%&d a Rs- 234 a"d /a%.&d i wi! !& Aa"i#
K!a$ ads-
US# $ %uality with Affordability
as state b& M.K. +anhi < India lives in villages <
>@ o6 )o)uation in Inia i*es in rura area. Aso /no3n as
<bottom o6 the )&rami.
It 'reate an o))ortunit& 6or 'om)anies i/e Amu .
Amu eri*es >@ o6 saes 6rom rura area.
9hree tier <AMUL Moe
Estabishment o6 a ire't in/age bet3een mi/ )rou'ers an 'onsumers
b& eiminating miemen
Mi/ =rou'ers 06armers1 'ontro )ro'urement% )ro'essing an
mar/eting
=ro6essiona management
Amu initiate in e*eo)ing rura retaiers b&
insuran'e against natura 'aamities
estabish tee'enters an te'hnoog& in *iages in Inia
to )ur'hase a mi/ )rou'e 6rom member 6armer.