Download - AIAA Greater Huntsville Section Demographics

ATA Engineering, Inc.

Date:Reviewed by:Prepared by:Prepared for:

October 2, 2012

11995 El Camino Real, Suite 200San Diego, CA 92130T 858.480.2000F 858.792.8932www.ata-e.com

AIAA Greater Huntsville Section Demographics

Eric Blades, Membership Chair

Greater Huntsville Section Board

11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 2

Membership Data

Based on August 2012 membership data• 26,878 professional members

– 4,874 international members

• Southeast Region 2,995 members– Greater Huntsville Section1,031 members– DataMaker shows 1,367 members

Greater Huntsville Section Demographics


Section Size: How We Stack Up


0 500 1000 1500 2000 2500

Dayton/Cincinnati

Houston

New England

Hampton Roads

Rocky Mountain

Pacific Northwest

Greater Huntsville

San Francisco

Los Angeles

National Capital

1,031


Greater Huntsville Section By Organization


NASA MSFC14.6% Boeing

4.8%

US Army4.8%

Dynetics3.3%

UAH2.9%

Jacobs2.4%

Mississippi State Univ2.1%Univ of Alabama

1.9%

Auburn Univ1.8%Lockheed Martin

1.7%

Northrop Grumman

1.6%TBE

1.6%Missile Defence Agency

1.0%

Other34.1%

DNS21.2%

230+ organizations


0-3024.1%

31-4010.7%

41-5017.6%

51-6019.3%

61-708.4%

71-804.5%

81-902.1%

91-1000.2% DNS

13.1%

Young Professionals <3540829.9%

Greater Huntsville Section By Age


Based on DataMaker


Greater Huntsville Section By Membership Longevity


0-143.3%

1-28.0%

2-59.2%

5-107.8%

10-155.2%

15-204.8%

20-257.1%

25-305.0% 30+

9.5%

Based on DataMaker


Greater Huntsville Section By Interest


0 20 40 60 80 100 120 140 160 180 200

Missile SystemsSpace Transportation

Space SystemsSystems Engineering

Aircraft DesignFluid Dynamics

Liquid PropulsionApplied Aerodynamics

ManagementGuidance, Navigation & Control

Modeling & SimulationStructuresMaterials

Propellants and CombustionSolid Rockets

AstrodynamicsDesign Engineering

Structural DynamicsTest & Evaluation

Computational Fluid DynamicsSpace Operations and Support

Unmanned SystemsSpace Sciences & Astronomy

Flight Testing102 unique

interests represented in

HSV Section


Greater Huntsville Section By Gender


Male93%

Female7%

Professional Members by Gender

1,031 Professional Members

Institute Average 6.4% Female


Greater Huntsville Section By Membership Type


239 Student Members1,031 Professional Members

Male84%

Female16%

Student Members by Gender

239 Total

Professional81%

Students19%

Membership Type


Greater Huntsville Section By Geography


Huntsville - North AL80.89%

Auburn4.36% MS

4.36%

Tuscaloosa2.23%

Decatur2.23%

Birmingham2.04%

Other3.88%


Membership Goals

Target specific demographics to increase Reduce attrition Engage prospective college graduates to provide seamless transition to professional member

Tie programming and events to increase membership / target demographic• Host special YP events• Host events to appeal to specific demographic

Track membership trends



Actions

Status No. Action*

New 2 Send welcome email

Transfer In 3 Send welcome email

About to Drop 18 Send reminder email


*Need to develop templates