AIAA Greater Huntsville Section Demographics
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Transcript of AIAA Greater Huntsville Section Demographics
ATA Engineering, Inc.
Date:Reviewed by:Prepared by:Prepared for:
October 2, 2012
11995 El Camino Real, Suite 200San Diego, CA 92130T 858.480.2000F 858.792.8932www.ata-e.com
AIAA Greater Huntsville Section Demographics
Eric Blades, Membership Chair
Greater Huntsville Section Board
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 2
Membership Data
Based on August 2012 membership data• 26,878 professional members
– 4,874 international members
• Southeast Region 2,995 members– Greater Huntsville Section1,031 members– DataMaker shows 1,367 members
Greater Huntsville Section Demographics
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 3
Section Size: How We Stack Up
Greater Huntsville Section Demographics
0 500 1000 1500 2000 2500
Dayton/Cincinnati
Houston
New England
Hampton Roads
Rocky Mountain
Pacific Northwest
Greater Huntsville
San Francisco
Los Angeles
National Capital
1,031
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 4
Greater Huntsville Section By Organization
Greater Huntsville Section Demographics
NASA MSFC14.6% Boeing
4.8%
US Army4.8%
Dynetics3.3%
UAH2.9%
Jacobs2.4%
Mississippi State Univ2.1%Univ of Alabama
1.9%
Auburn Univ1.8%Lockheed Martin
1.7%
Northrop Grumman
1.6%TBE
1.6%Missile Defence Agency
1.0%
Other34.1%
DNS21.2%
230+ organizations
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 5
0-3024.1%
31-4010.7%
41-5017.6%
51-6019.3%
61-708.4%
71-804.5%
81-902.1%
91-1000.2% DNS
13.1%
Young Professionals <3540829.9%
Greater Huntsville Section By Age
Greater Huntsville Section Demographics
Based on DataMaker
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 6
Greater Huntsville Section By Membership Longevity
Greater Huntsville Section Demographics
0-143.3%
1-28.0%
2-59.2%
5-107.8%
10-155.2%
15-204.8%
20-257.1%
25-305.0% 30+
9.5%
Based on DataMaker
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 7
Greater Huntsville Section By Interest
Greater Huntsville Section Demographics
0 20 40 60 80 100 120 140 160 180 200
Missile SystemsSpace Transportation
Space SystemsSystems Engineering
Aircraft DesignFluid Dynamics
Liquid PropulsionApplied Aerodynamics
ManagementGuidance, Navigation & Control
Modeling & SimulationStructuresMaterials
Propellants and CombustionSolid Rockets
AstrodynamicsDesign Engineering
Structural DynamicsTest & Evaluation
Computational Fluid DynamicsSpace Operations and Support
Unmanned SystemsSpace Sciences & Astronomy
Flight Testing102 unique
interests represented in
HSV Section
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 8
Greater Huntsville Section By Gender
Greater Huntsville Section Demographics
Male93%
Female7%
Professional Members by Gender
1,031 Professional Members
Institute Average 6.4% Female
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 9
Greater Huntsville Section By Membership Type
Greater Huntsville Section Demographics
239 Student Members1,031 Professional Members
Male84%
Female16%
Student Members by Gender
239 Total
Professional81%
Students19%
Membership Type
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 10
Greater Huntsville Section By Geography
Greater Huntsville Section Demographics
Huntsville - North AL80.89%
Auburn4.36% MS
4.36%
Tuscaloosa2.23%
Decatur2.23%
Birmingham2.04%
Other3.88%
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 11
Membership Goals
Target specific demographics to increase Reduce attrition Engage prospective college graduates to provide seamless transition to professional member
Tie programming and events to increase membership / target demographic• Host special YP events• Host events to appeal to specific demographic
Track membership trends
Greater Huntsville Section Demographics
11995 El Camino Real, Suite 200 | San Diego, CA 92130 | T 858.480.2000 | F 858.792.8932 | www.ata-e.com 12
Actions
Status No. Action*
New 2 Send welcome email
Transfer In 3 Send welcome email
About to Drop 18 Send reminder email
Greater Huntsville Section Demographics
*Need to develop templates