You Got the Click / Lead…Now What?

As it relates to PPC

Chad Larson, WordStream

Elliot Reid, Wordstream

May 6th 2014

Have You Ever Played Telephone?

Chad Larson• Sale Manager• 5 years in PPC• WordStream Leadership

Team• 5th Sales Rep at

WordStream• Just Married• Loves to golf• Go Bruins!

Meet The Presenters

Elliott Reid• Senior Sale Executive• 2 years in PPC• Financial analyst

background• World Traveler• Loves Craft Beer• Loves to ski• Missed the Kentucky

Derby

What’s Your DISCONNECT?

Company Industry Lead Generation or Ecommerce Role Main DISCONNECT?

PPC Account Basics Lead Capture Lead Handoff Prep for Lead

Interaction Lead Interaction Q&A

Disconnects We’ll Discuss

Disconnect # 1 Adwords Account PPC Account Structure Keyword Grouping Specific and Relevant Adcopy

Disconnect # 2 Landing Page

Disconnect # 3 Shaky Handoff

You’ve Got Options

Disconnect # 4 Preparation

Timing

Disconnect # 5 Lead Interaction

Specific & Relevant Add

Value

Making the Connection

House Odds

Bring VALUE to the table

Questions…