The History of American
AdvertisingAnd its Relationship
to Nature
By: Monica DeStefano and Molly Shea
1704
The Boston News-Letter publishes the first ever newspaper advertisement. The ad featured a real estate announcement for an estate in Oyster Bay, Long Island.
1729
Benjamin Franklin begins publishing Philadelphia’s Pennsylvania Gazette, which includes pages of news advertisements.
1843
The first advertising agency, formed by Volney Palmer, opens in Philadelphia, Pennsylvania.
1873
The first advertising convention is held in New York City.
1880
John Wanamaker, founder of Wanamaker department stores, hires the first full-time advertising copy writer, John E. Powers.
1882
Procter and Gamble begins advertising for Ivory Soap with an unparallel budget of $11,000.
1893
The price of Munsey’s Magazine decreases to 10 cents and the subscription raises to $1. This was the first attempt to keep a magazine alive on advertising revenue.
1911
Woodbury Soap invents its “skin you love to touch” campaign, marking the first use of sex appeal in advertising.
1929
After the stock market crash, advertising fell from its high of $3.5 billion to $1.5 billion by 1933.
1942
The War Advertising Council is formed to prepare voluntary advertising campaigns and promote war efforts. The Council gains $350 million in revenue from their public service announcements.
1944
“Smokey the Bear” becomes the mascot for the United States Forest Service.
1954
Marlboro Cigarettes begins their advertising campaign featuring “Marlboro Man.”
1960
Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to create its "Think Small" campaign for Volkswagen.
1964
After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other magazines ban cigarette ads.
1967
Mary Wells is the first woman to head a major advertising agency.
1970
The first Earth Day was held. Ad campaigns began utilizing environmental awareness by making their products seem “Green.”
1971
Congress prohibits broadcast advertising of cigarettes.
1976
The Supreme Court grants First Amendment protection to advertisers.
1981
Advertising agency N.W. Ayers and Son creates a recruitment campaign for the U.S. Army, with the slogan: “Be all that you can be.”
1986
Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group, the largest advertising company in the world.
1993
The Internet becomes a reality as 5 million users worldwide get online.
1994
In the largest account switch in history, IBM Corp, yanks its business from scores of agencies worldwide and consolidates the entire account with O&M.
1998
Interpublic combines its Western International Media with Initiative Media in Paris to create the world's largest media management shop with $10 billion in billings.
1999
Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Procter & Gamble, moves to standardize all facets of the industry.
2004
The Kaiser Family Foundation released a report connecting fast food advertising that targets children to childhood obesity in the U.S.
2007
BP, Tesco and Marks & Spencer have the highest profile “green” publicity campaigns, and considered most guilty of “green-washing” in terms of coverage
2007
The global mobile advertising market is reported to be $2.2 billion.
2008
The Federal Trade Commission states that it will reevaluate its guidelines for environmental claims in advertisements in order to reduce “green-washing.”
IBM Ad
http://www.youtube.com/watch?v=VSNFE6eUjfY&feature=player_embedded
Ford Ad
http://www.youtube.com/watch?v=oMNECJpUepQ
BP Ad
http://www.youtube.com/watch?v=thXeYv-Zxr4&feature=player_embedded
Top Related