Advertising and Nature
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Transcript of Advertising and Nature
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The History of American
AdvertisingAnd its Relationship
to Nature
By: Monica DeStefano and Molly Shea
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1704
The Boston News-Letter publishes the first ever newspaper advertisement. The ad featured a real estate announcement for an estate in Oyster Bay, Long Island.
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1729
Benjamin Franklin begins publishing Philadelphia’s Pennsylvania Gazette, which includes pages of news advertisements.
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1843
The first advertising agency, formed by Volney Palmer, opens in Philadelphia, Pennsylvania.
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1873
The first advertising convention is held in New York City.
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1880
John Wanamaker, founder of Wanamaker department stores, hires the first full-time advertising copy writer, John E. Powers.
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1882
Procter and Gamble begins advertising for Ivory Soap with an unparallel budget of $11,000.
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1893
The price of Munsey’s Magazine decreases to 10 cents and the subscription raises to $1. This was the first attempt to keep a magazine alive on advertising revenue.
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1911
Woodbury Soap invents its “skin you love to touch” campaign, marking the first use of sex appeal in advertising.
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1929
After the stock market crash, advertising fell from its high of $3.5 billion to $1.5 billion by 1933.
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1942
The War Advertising Council is formed to prepare voluntary advertising campaigns and promote war efforts. The Council gains $350 million in revenue from their public service announcements.
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1944
“Smokey the Bear” becomes the mascot for the United States Forest Service.
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1954
Marlboro Cigarettes begins their advertising campaign featuring “Marlboro Man.”
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1960
Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to create its "Think Small" campaign for Volkswagen.
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1964
After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other magazines ban cigarette ads.
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1967
Mary Wells is the first woman to head a major advertising agency.
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1970
The first Earth Day was held. Ad campaigns began utilizing environmental awareness by making their products seem “Green.”
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1971
Congress prohibits broadcast advertising of cigarettes.
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1976
The Supreme Court grants First Amendment protection to advertisers.
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1981
Advertising agency N.W. Ayers and Son creates a recruitment campaign for the U.S. Army, with the slogan: “Be all that you can be.”
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1986
Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group, the largest advertising company in the world.
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1993
The Internet becomes a reality as 5 million users worldwide get online.
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1994
In the largest account switch in history, IBM Corp, yanks its business from scores of agencies worldwide and consolidates the entire account with O&M.
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1998
Interpublic combines its Western International Media with Initiative Media in Paris to create the world's largest media management shop with $10 billion in billings.
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1999
Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Procter & Gamble, moves to standardize all facets of the industry.
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2004
The Kaiser Family Foundation released a report connecting fast food advertising that targets children to childhood obesity in the U.S.
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2007
BP, Tesco and Marks & Spencer have the highest profile “green” publicity campaigns, and considered most guilty of “green-washing” in terms of coverage
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2007
The global mobile advertising market is reported to be $2.2 billion.
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2008
The Federal Trade Commission states that it will reevaluate its guidelines for environmental claims in advertisements in order to reduce “green-washing.”
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IBM Ad
http://www.youtube.com/watch?v=VSNFE6eUjfY&feature=player_embedded
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Ford Ad
http://www.youtube.com/watch?v=oMNECJpUepQ
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BP Ad
http://www.youtube.com/watch?v=thXeYv-Zxr4&feature=player_embedded