What is AddThis?

AddThis helps publishers make sites more socially engaging.

What is AddThis?

AddThis helps publishers make sites more socially engaging.

• 12 million domains

• 70 languages

• 300 services

• 1.2 billion unique monthly users

• 2.9 billion daily views

Lessons Learned

Not all publishers are alike, but they have some common needs:

• Increased traffic and audience

• Easy installation

• Performance

In addition, larger pubs are looking for:

• Easy customization

• Comprehensive reporting

• Support for embedded 3rd party UX

• Opportunities for promotion & monetization

Lessons Learned

When it comes to their visitors:

• Sharing is serendipitous

• Line blurs between what services do

• Sharing varies between countries (print is surprisingly popular!)

Design Strategies

• Serve the needs of publishers & their visitors

Design Strategies

• Serve the needs of publishers & their visitors

Passive and explicit personalization

Design Strategies

• Serve the needs of publishers & their visitors

• Be data informed

Design Strategies

• Serve the needs of publishers & their visitors

• Be data informed

• Design for growth

Design Challenges

• Tools:

• Balancing customization, personalization & performance

• 3rd party services

• Privacy

• Mobile

Thanks!

Jim Lane

Director of User Experience

Clearspring Technologies

http://clearspring.com

http://addthis.com

T @jimlanenova

E jim@clearspring.com

B http://jimlaneuxd.blogspot.com