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The Importance of Logo Design and Online Branding – “Your logo is a visual corner stone of a company’s brand. Your company’s identity is visually expressed through its logo, which, along your company’s name’, is one of the main things that makes your business
memorable.
At some point your brand identity maybe your most valuable asset, we at Ad Republic
understand this and we make sure that your identity has the most impact possible to help
convey your values, your vision and your identity.
AD REPUBLICBRANDING PROFILE 2018
save meDear Lamia;
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Please feel free to ask for any info about our selection of games and VR rooms by sending us en email or a facebook message.
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S C A V E N G E R SThings get worse while intentions are good
stay fcusedN A Z L Y
Al Gassar Tower - 14th floor West Bay, Doha Qatar
P.O.Box 30540
Tel: +974 4491 3300 [email protected] www.jre.com.qa
The Passion
OfLifeJenan is located in the Marina District of
the new Lusail City.Jenan stands out in its environment as a special project, with great focus on
the tenant’s experience, wellbeing and pleasure.
This attractive mixed-use development will house high-end apartment units as well as provide retail space within the podium with maximum flexibility
designed into the building.
JRE LUSAIL-MARINA MIX 005 INITIAL CONCEPTPRESENTATION
OP3
BRANDMARK
WATERTECH BRAND MANIFESTATION& CORPORATE IDENTITY
INTERNATIONAL WATER TECHNOLOGY CONFERENCE
LOGOTYPEPRIMARY LOGO
LOGOTYPEVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 5473 C
PANTONE 801 C
PANTONE BLACK 6 C
GULF NILE BRAND MANIFESTATION& CORPORATE IDENTITY
LOGOTYPEPRIMARY LOGO
LOGOTYPEVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 660 C
PANTONE 1805 C
PANTONE BLACK 6 C
PANTONE BLACK 6 C
WATERTECH BRAND MANIFESTATION& CORPORATE IDENTITY
INTERNATIONAL WATER TECHNOLOGY CONFERENCE
LOGOTYPEPRIMARY LOGO
LOGOTYPEVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 5473 C
PANTONE 801 C
PANTONE BLACK 6 C
WATERTECH BRAND MANIFESTATION& CORPORATE IDENTITY
INTERNATIONAL WATER TECHNOLOGY CONFERENCE
LOGOTYPEPRIMARY LOGO
LOGOTYPEVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 5473 C
PANTONE 801 C
PANTONE BLACK 6 C
JRE LUSAIL-MARINA MIX 005 INITIAL CONCEPTPRESENTATION
Color Options
BRANDMARK
JRE LUSAIL-LAGUNA RESIDENCE INITIAL CONCEPTPRESENTATION
BRANDMARKColor Options
JRE LUSAIL-MARINA MIX 005 INITIAL CONCEPTPRESENTATION
BRANDMARKOP1 RATIONALE
A precious stone that is used to decorate valuable objects, By the say that Lusail is called the “Jewel in the Qatar’s crown”, Ad republic came up with the name Jewel to link between preciousness and the value of
being a resident in “The Jewel “ tower.
BRANDMARKOP1
BRANDMARKVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE BLACK C
BRANDMARKOP1
BRANDMARKVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 633 C
PROCESS CYAN C
PRESENTATION
JRE LUSAIL-LAGUNA RESIDENCE INITIAL CONCEPT
BRANDMARKOP4
LOGOTYPEVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 633 C
PANTONE 7704 C
PROCESS CYAN C
PANTONE SILVER C
BRANDMARKOP2 RATIONALE
As known Doha is located on the coast of the Persian Gulf that’s why we’ve chosen this name to reflect the stunning view of the Gulf from
the “Bayview” tower.
BRANDMARKOP2
LOGOTYPEVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 7540 C
GULF NILE BRAND MANIFESTATION& CORPORATE IDENTITY
LOGOTYPEPRIMARY LOGO
LOGOTYPEVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 5473 C
PANTONE 801 C
PANTONE 1805 C
PANTONE 412 C
PANTONE 412 C
JRE LUSAIL-MARINA MIX 005 INITIAL CONCEPTPRESENTATION
OP2
BRANDMARK
VISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 482 C
PANTONE 7553 C
PANTONE 8640 C
BRANDMARK
& CORPORATE IDENTITY
DIG REBRANDING
BRANDMARKMASTER BRANDMARK
BRANDMARKINSURANCE BRANDMARK
BRANDMARKTAKAFOL BRANDMARK
INSURANCE BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 1955 C
PANTONE 7692 C
PANTONE BLACK 6 C
INSURANCE BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE BLACK 6 C
PANTONE 200 C
PANTONE 7692 C
INSURANCE BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 7692 C
PANTONE 7751 C
PANTONE BLACK 6 C
& CORPORATE IDENTITY
DIG REBRANDING
BRANDMARKMASTER BRANDMARK
BRANDMARKINSURANCE BRANDMARK
BRANDMARKTAKAFOL BRANDMARK
INSURANCE BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 453 C
PANTONE 216 C
PANTONE BLACK 6 C
INSURANCE BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE BLACK 6 C
PANTONE 200 C
PANTONE 274 C
INSURANCE BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 292 C
PANTONE 7692 C
PANTONE 274 C
PANTONE BLACK 6 C
& CORPORATE IDENTITY
K.A.R. REBRANDING
KAR technologyinc.
BRANDMARKMASTER BRANDMARK
KAR technologyinc.
KAR technologyinc.
INSURANCE BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 200 C
PANTONE 7594 C
PANTONE BLACK 6 C
KAR technologyinc.
KAR technologyinc.
KAR technologyinc.
KAR technologyinc.
APPLICATIONSALES KIT BROCHURE
& CORPORATE IDENTITY
K.A.R. REBRANDING
BRANDMARKMASTER BRANDMARK
MASTER BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE BLACK 6 C
PANTONE 274 C
PANTONE 2717 C
APPLICATIONSALES KIT BROCHURE
WATER BRAND MANIFESTATION& CORPORATE IDENTITY
LOGOTYPEPRIMARY LOGO
LOGOTYPEMONOGRAM
& CORPORATE IDENTITY
DIG REBRANDING
BRANDMARKMASTER BRANDMARK
INSURANCE BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 5473 C
PANTONE 1955 C
PANTONE BLACK 6 C
& CORPORATE IDENTITY
DIG REBRANDING
BRANDMARKMASTER BRANDMARK
TAKAFOL BRANDMARK
BRANDMARK
INSURANCE BRANDMARK
BRANDMARK
MASTER BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 123 C
PANTONE 1955 C
PANTONE BLACK 6 C
TAKAFOL BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 2717 C
PANTONE 7692 C
PANTONE BLACK 6 C
INSURANCE BRANDMARKCOLOR VARIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 123 C
PANTONE 1955 C
PANTONE BLACK 6 C
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
The Brand& the Design
The design guidelines
These guidelines describe the visual and verbal elements that represent ARJU Dairy Products corporate identity.This includes our name, logo and other elements such as color, type and graphics.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
These guidelines reflect ARJU Dairy Products ´ commitment to quality, consitency and style.
The ARJU Dairy Products brand, including the logo, name, colors and identifying elements, are valuable company assets.
Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the ARJU Dairy Products name and marks.
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
LOGOTYPEPRIMARY LOGO
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
LOGOTYPEPRIMARY LOGO
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
B R A N D M A N I F E S T OHand Crafted
Lettered manually with craft and precision to have a humanist look and feel using bubbly shapes to blend with milk and cheese visuals.
Greens reflect the nature of the products and gives a fresh look and feel.
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
LOGOTYPEVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 5473 C
PANTONE 801 C
PANTONE BLACK 6 C
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
APPLICATIONStationery
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
APPLICATIONTypography
Typography plays an important role in communicating an overall tone and quality.Careful use of typography reinforces our personality and ensures clarity and harmony in all ARJU Dairy Products communications.We have selected Colatin Script Pro and Argent CF, which helps inject energy and enthusiasm into the entire ARJU Dairy Products communications, as the primary and secondary corporate typefaces.
Argent CF is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family.
The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family.
Great for posters, very big titles, books & fancy stuff, the highly contrasted Argent CF typeface is pleased to be at your service.
The whole Argent CF family contains a total of 334 characters, 7 regular weights and 7 stencil weights, text figures, ligatures, fractions and a lot more. It also suits many different languages with its added glyphs.
Display
Copy
Argent CF Super
Argent CF Regular
Awarded by Computer Arts Magazine
Argent CF Super
Argent CF Regular
Sample
Sample
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
The quick brown fox jumps over the lazy dog
Copy
Titles
Descriptors
Regular
Arju- Argent CF Bold 12 pt Type / Auto Leading / 0pt Tracking
Argent CF is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family.The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family.- Argent CF Regular 8 pt Type / Auto Leading / 0pt Tracking
Arju- Argent CF Super - Title Case 24pt Type / 24pt Leading / 0pt Tracking
Argent CF Bold
Argent CF Super
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
APPLICATIONImagery
Imagery is an important element in the ARJU Dairy Products corporate identity program.Imagery used should contain main ele-ments such as Vibrant Greenery and sun shine.Skies should contain vacant spaces for the typography, icons, logos and other graphic elements.Graphic elements can’t be placed on a busy background.
60 %80 % 40 % 20 %
1
2
Primary Tones
Secondary Tones
Color Tones
Color Tones
100 %
60 %80 % 40 % 20 %100 %
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
LOGOTYPEPRIMARY LOGO
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
LOGOTYPEPRIMARY LOGO
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
B R A N D M A N I F E S T OIconic Farm Direction
The Icon was illustrated with geometrical drawing technique with precision using basic geometric regular shapes in order to make the consumer familiar with the logo and easily remember the icon.
The harvesting lines reflect the nature extract and the organic nature of the product.
The whole impression of the logo is meant to feel as a cozy natural and organic product.
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
LOGOTYPEVISUAL DEVIATIONS
You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.
PANTONE 5473 C
PANTONE 801 C
PANTONE BLACK 6 C
PANTONE BLACK 6 C
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
APPLICATIONStationery
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
APPLICATIONTypography
Typography plays an important role in communicating an overall tone and quality.Careful use of typography reinforces our personality and ensures clarity and harmony in all ARJU Dairy Products communications.We have selected Bickham Script Pro and Butler, which helps inject energy and enthusiasm into the entire ARJU Dairy Products communications, as the primary and secondary corporate typefaces.
Butler is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family.
The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family.
Great for posters, very big titles, books & fancy stuff, the highly contrasted butler typeface is pleased to be at your service.
The whole Butler family contains a total of 334 characters, 7 regular weights and 7 stencil weights, text figures, ligatures, fractions and a lot more. It also suits many different languages with its added glyphs.
Display
Copy
Butler Stencil Black
Butler Regular
Awarded by Computer Arts Magazine
ButlerStencil Black
ButlerRegular
SampleSample
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
The quick brown fox jumps over the lazy dog
Copy
Titles
Descriptors
Regular
ARJU- Butler Bold 12 pt Type / Auto Leading / 0pt Tracking
Butler is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family.The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family.- Butler Regular 8 pt Type / Auto Leading / 0pt Tracking
ARJU - Butler Stencil Bold - Title Case 24pt Type / 24pt Leading / 0pt Tracking
Stencil Black
Stencil Bold
ARJUCorporate Identity &
Brand Guidelines Presentation
AD REPUBLICWE CHANGE THE WORLD
ONE CLIENT AT A TIME.
APPLICATIONImagery
Imagery is an important element in the ARJU Dairy Products corporate identity program.Imagery used should contain main ele-ments such as Vibrant Greenery and sun shine.Skies should contain vacant spaces for the typography, icons, logos and other graphic elements.Graphic elements can’t be placed on a busy background.
60 %80 % 40 % 20 %
1
2
3
Highlights
Shades
Secondary Tones
Color Tones
Color Tones
Color Tones
100 %
60 %
60 %
80 %
80 %
40 %
40 %
20 %100 %
100 %
THANK YOU
WE CHANGE THE WORLD ONE CLIENT AT A TIME
www.ad-republic.com
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