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The Importance of Logo Design and Online Branding – “Your logo is a visual corner stone of a company’s brand. Your company’s identity is visually expressed through its logo, which, along your company’s name’, is one of the main things that makes your business

memorable.

At some point your brand identity maybe your most valuable asset, we at Ad Republic

understand this and we make sure that your identity has the most impact possible to help

convey your values, your vision and your identity.

AD REPUBLICBRANDING PROFILE 2018

save meDear Lamia;

Scavenger Family inviting you with all pleasure to our place; The 1st amusment of its kind in Egypt, To try a different expierence full of joy fun and excitment.

Please feel free to ask for any info about our selection of games and VR rooms by sending us en email or a facebook message.

www.scavengers.world /scavengersworld [email protected]

S C A V E N G E R SThings get worse while intentions are good

stay fcusedN A Z L Y

Al Gassar Tower - 14th floor West Bay, Doha Qatar

P.O.Box 30540

Tel: +974 4491 3300 [email protected] www.jre.com.qa

The Passion

OfLifeJenan is located in the Marina District of

the new Lusail City.Jenan stands out in its environment as a special project, with great focus on

the tenant’s experience, wellbeing and pleasure.

This attractive mixed-use development will house high-end apartment units as well as provide retail space within the podium with maximum flexibility

designed into the building.

mailto:info%40ad-republic.com?subject=

JRE LUSAIL-MARINA MIX 005 INITIAL CONCEPTPRESENTATION

OP3

BRANDMARK

WATERTECH BRAND MANIFESTATION& CORPORATE IDENTITY

INTERNATIONAL WATER TECHNOLOGY CONFERENCE

LOGOTYPEPRIMARY LOGO

LOGOTYPEVISUAL DEVIATIONS

You May Use Any Of The Below Logo Versions Depending On Your Visual & Functional Needs.

PANTONE 5473 C

PANTONE 801 C

PANTONE BLACK 6 C

GULF NILE BRAND MANIFESTATION& CORPORATE IDENTITY



PANTONE 660 C

PANTONE 1805 C

PANTONE BLACK 6 C

PANTONE BLACK 6 C



PANTONE 5473 C

PANTONE 801 C

PANTONE BLACK 6 C

Color Options

BRANDMARK

JRE LUSAIL-LAGUNA RESIDENCE INITIAL CONCEPTPRESENTATION

BRANDMARKColor Options

BRANDMARKOP1 RATIONALE

A precious stone that is used to decorate valuable objects, By the say that Lusail is called the “Jewel in the Qatar’s crown”, Ad republic came up with the name Jewel to link between preciousness and the value of

being a resident in “The Jewel “ tower.

BRANDMARKOP1

BRANDMARKVISUAL DEVIATIONS


PANTONE BLACK C

BRANDMARKOP1

BRANDMARKVISUAL DEVIATIONS


PANTONE 633 C

PROCESS CYAN C

PRESENTATION

JRE LUSAIL-LAGUNA RESIDENCE INITIAL CONCEPT

BRANDMARKOP4



PANTONE 633 C

PANTONE 7704 C

PROCESS CYAN C

PANTONE SILVER C

BRANDMARKOP2 RATIONALE

As known Doha is located on the coast of the Persian Gulf that’s why we’ve chosen this name to reflect the stunning view of the Gulf from

the “Bayview” tower.

BRANDMARKOP2



PANTONE 7540 C

GULF NILE BRAND MANIFESTATION& CORPORATE IDENTITY



PANTONE 5473 C

PANTONE 801 C

PANTONE 1805 C

PANTONE 412 C

PANTONE 412 C

OP2

BRANDMARK

VISUAL DEVIATIONS


PANTONE 482 C

PANTONE 7553 C

PANTONE 8640 C

BRANDMARK

& CORPORATE IDENTITY

DIG REBRANDING

BRANDMARKMASTER BRANDMARK

BRANDMARKINSURANCE BRANDMARK

BRANDMARKTAKAFOL BRANDMARK

INSURANCE BRANDMARKCOLOR VARIATIONS


PANTONE 1955 C

PANTONE 7692 C

PANTONE BLACK 6 C



PANTONE BLACK 6 C

PANTONE 200 C

PANTONE 7692 C



PANTONE 7692 C

PANTONE 7751 C

PANTONE BLACK 6 C


DIG REBRANDING

BRANDMARKINSURANCE BRANDMARK

BRANDMARKTAKAFOL BRANDMARK



PANTONE 453 C

PANTONE 216 C

PANTONE BLACK 6 C



PANTONE BLACK 6 C

PANTONE 200 C

PANTONE 274 C



PANTONE 292 C

PANTONE 7692 C

PANTONE 274 C

PANTONE BLACK 6 C


K.A.R. REBRANDING

KAR technologyinc.


KAR technologyinc.

KAR technologyinc.



PANTONE 200 C

PANTONE 7594 C

PANTONE BLACK 6 C

KAR technologyinc.

KAR technologyinc.

KAR technologyinc.

KAR technologyinc.

APPLICATIONSALES KIT BROCHURE


K.A.R. REBRANDING

MASTER BRANDMARKCOLOR VARIATIONS


PANTONE BLACK 6 C

PANTONE 274 C

PANTONE 2717 C

APPLICATIONSALES KIT BROCHURE

WATER BRAND MANIFESTATION& CORPORATE IDENTITY

LOGOTYPEMONOGRAM


DIG REBRANDING



PANTONE 5473 C

PANTONE 1955 C

PANTONE BLACK 6 C


DIG REBRANDING

TAKAFOL BRANDMARK

BRANDMARK

INSURANCE BRANDMARK

BRANDMARK

MASTER BRANDMARKCOLOR VARIATIONS


PANTONE 123 C

PANTONE 1955 C

PANTONE BLACK 6 C

TAKAFOL BRANDMARKCOLOR VARIATIONS


PANTONE 2717 C

PANTONE 7692 C

PANTONE BLACK 6 C



PANTONE 123 C

PANTONE 1955 C

PANTONE BLACK 6 C

ARJUCorporate Identity &

Brand Guidelines Presentation

AD REPUBLICWE CHANGE THE WORLD

ONE CLIENT AT A TIME.

The Brand& the Design

The design guidelines

These guidelines describe the visual and verbal elements that represent ARJU Dairy Products corporate identity.This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect ARJU Dairy Products ´ commitment to quality, consitency and style.

The ARJU Dairy Products brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the ARJU Dairy Products name and marks.





B R A N D M A N I F E S T OHand Crafted

Lettered manually with craft and precision to have a humanist look and feel using bubbly shapes to blend with milk and cheese visuals.

Greens reflect the nature of the products and gives a fresh look and feel.







PANTONE 5473 C

PANTONE 801 C

PANTONE BLACK 6 C





APPLICATIONStationery





APPLICATIONTypography

Typography plays an important role in communicating an overall tone and quality.Careful use of typography reinforces our personality and ensures clarity and harmony in all ARJU Dairy Products communications.We have selected Colatin Script Pro and Argent CF, which helps inject energy and enthusiasm into the entire ARJU Dairy Products communications, as the primary and secondary corporate typefaces.

Argent CF is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family.

The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family.

Great for posters, very big titles, books & fancy stuff, the highly contrasted Argent CF typeface is pleased to be at your service.

The whole Argent CF family contains a total of 334 characters, 7 regular weights and 7 stencil weights, text figures, ligatures, fractions and a lot more. It also suits many different languages with its added glyphs.

Display

Copy

Argent CF Super

Argent CF Regular

Awarded by Computer Arts Magazine

Argent CF Super

Argent CF Regular

Sample

Sample

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

The quick brown fox jumps over the lazy dog



Copy

Titles

Descriptors

Regular

Arju- Argent CF Bold 12 pt Type / Auto Leading / 0pt Tracking

Argent CF is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family.The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family.- Argent CF Regular 8 pt Type / Auto Leading / 0pt Tracking

Arju- Argent CF Super - Title Case 24pt Type / 24pt Leading / 0pt Tracking

Argent CF Bold

Argent CF Super





APPLICATIONImagery

Imagery is an important element in the ARJU Dairy Products corporate identity program.Imagery used should contain main ele-ments such as Vibrant Greenery and sun shine.Skies should contain vacant spaces for the typography, icons, logos and other graphic elements.Graphic elements can’t be placed on a busy background.

60 %80 % 40 % 20 %

1

2

Primary Tones

Secondary Tones

Color Tones

Color Tones

100 %

60 %80 % 40 % 20 %100 %





B R A N D M A N I F E S T OIconic Farm Direction

The Icon was illustrated with geometrical drawing technique with precision using basic geometric regular shapes in order to make the consumer familiar with the logo and easily remember the icon.

The harvesting lines reflect the nature extract and the organic nature of the product.

The whole impression of the logo is meant to feel as a cozy natural and organic product.







PANTONE 5473 C

PANTONE 801 C

PANTONE BLACK 6 C

PANTONE BLACK 6 C





APPLICATIONStationery





APPLICATIONTypography

Typography plays an important role in communicating an overall tone and quality.Careful use of typography reinforces our personality and ensures clarity and harmony in all ARJU Dairy Products communications.We have selected Bickham Script Pro and Butler, which helps inject energy and enthusiasm into the entire ARJU Dairy Products communications, as the primary and secondary corporate typefaces.

Butler is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family.

The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family.

Great for posters, very big titles, books & fancy stuff, the highly contrasted butler typeface is pleased to be at your service.

The whole Butler family contains a total of 334 characters, 7 regular weights and 7 stencil weights, text figures, ligatures, fractions and a lot more. It also suits many different languages with its added glyphs.

Display

Copy

Butler Stencil Black

Butler Regular

Awarded by Computer Arts Magazine

ButlerStencil Black

ButlerRegular

SampleSample





Copy

Titles

Descriptors

Regular

ARJU- Butler Bold 12 pt Type / Auto Leading / 0pt Tracking

Butler is a serif typeface inspired by a mix between both Dala Floda & the amazing Bodoni family.The main goal was to bring a bit of modernism to serif fonts by working on the curves of classical serif fonts and adding an extra stencil family.- Butler Regular 8 pt Type / Auto Leading / 0pt Tracking

ARJU - Butler Stencil Bold - Title Case 24pt Type / 24pt Leading / 0pt Tracking

Stencil Black

Stencil Bold





APPLICATIONImagery

Imagery is an important element in the ARJU Dairy Products corporate identity program.Imagery used should contain main ele-ments such as Vibrant Greenery and sun shine.Skies should contain vacant spaces for the typography, icons, logos and other graphic elements.Graphic elements can’t be placed on a busy background.

60 %80 % 40 % 20 %

1

2

3

Highlights

Shades

Secondary Tones

Color Tones

Color Tones

Color Tones

100 %

60 %

60 %

80 %

80 %

40 %

40 %

20 %100 %

100 %

THANK YOU

WE CHANGE THE WORLD ONE CLIENT AT A TIME

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