7 Tactics for a Badass B2B Social Media Strategy Jason Miller -
Marketo @JasonMillerCA 2012 Marketo, Inc. Marketo Proprietary and
Confidential
Revenue Performance Management Leader Powerful and easy
marketing automation, lead nurturing, and lead scoring Cloud-based
solutions to help enterprises of all sizes: Expand lead flow
Increase sales effectiveness Optimize sales and marketing
investments >2200 customers; 130% YOY growth Fastest growing
SaaS vendor #28 Most Promising #1 Fastest Growing Marketing
Solution Best Marketing Best Marketing and Company in America
Private Silicon Valley Co. Winner Solution Sales 2.0 SolutionPage 2
2012 Marketo, Inc. Marketo Proprietary and Confidential
Why Social? 50 70% of the buying cycle is now completed before
customers ever engage with a sales person 56% of B2B marketers
acquired new customers using social media in 2011 70% of marketers
now use social media as part of their marketing strategy.Page 3
2012 Marketo, Inc. Marketo Proprietary and Confidential
Page 4 2012 Marketo, Inc. Marketo Proprietary and
Confidential
Three Essentials for Success Inbound is not Enough 4-1-1 Rule
Content is still kingPage 5 2012 Marketo, Inc. Marketo Proprietary
and Confidential
#1 - Your Corporate Blog: The Motorcycle ClubPage 6 2012
Marketo, Inc. Marketo Proprietary and Confidential
#2 Repurpose, Repurpose, then Repurpose Some MorePage 7 2012
Marketo, Inc. Marketo Proprietary and Confidential
#3 Rev Up Your Twitter Campaigns Organic + Promoted tweets
Leverage employees and advocates A/B test, measure and optimizePage
8 2012 Marketo, Inc. Marketo Proprietary and Confidential
Twitter for Lead Generation Combination of search &
timeline campaigns $109k invested 2,995 Prospects $ per Prospect:
$37 $290k pipeline to datePage 9 2012 Marketo, Inc. Marketo
Proprietary and Confidential
#4 Add Some Nitrous to Facebook Visual is vital Breaking
through EdgeRank Tying it back to your offerPage 10 2012 Marketo,
Inc. Marketo Proprietary and Confidential
Page 11 2012 Marketo, Inc. Marketo Proprietary and
Confidential
Dont Take Yourself Too SeriouslyPage 12 2012 Marketo, Inc.
Marketo Proprietary and Confidential
#5 Kick-start Your Presentations with Slideshare Demonstrate
your expertise Attach to something bigger Use both paid and earned
mediaPage 13 2012 Marketo, Inc. Marketo Proprietary and
Confidential
Slideshare for Lead Generation $5k invested 2,765 names 57 new
prospects $ per Prospect: $94 $107k pipeline to datePage 14 2012
Marketo, Inc. Marketo Proprietary and Confidential
#6 Tune Up Your Linkedin Presence 1. Optimize Business Page 2.
Optimize Individual Employee Pages 3. Utilize Groups, Linkedin
Today, NewsfeedPage 15 2012 Marketo, Inc. Marketo Proprietary and
Confidential
#7 Peer to Peer RecommendationsPage 16 2012 Marketo, Inc.
Marketo Proprietary and Confidential
2012 Marketo, Inc. Marketo Proprietary and Confidential
Test & to Measure Effectiveness and Lift Data Tune With
Social Funnel MetricsPage 18 2012 Marketo, Inc. Marketo Proprietary
and Confidential
Bonus Tactic - YouTube for Lead Generation 1. Optimize Your
Channel 2. Optimize Individual Videos 3. Encourage Comments and
SubscribersPage 19 2012 Marketo, Inc. Marketo Proprietary and
Confidential
YouTube for Lead GenerationPage 20 2012 Marketo, Inc. Marketo
Proprietary and Confidential
Download the Optimize Your Social Channels for Lead Generation
eBook: http://bit.ly/Marketo-eBook Thank you! Jason Miller Social
Media Strategist @JasonMillerCA @Marketo 2012 Marketo, Inc. Marketo
Proprietary and Confidential