7 Tactics For a Bad-ass B2B Social Media Strategy

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© 2012 Marketo, Inc. Marketo Proprietary and Confidential 7 Tactics for a Badass B2B Social Media Strategy Jason Miller - Marketo @JasonMillerCA

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Transcript of 7 Tactics For a Bad-ass B2B Social Media Strategy

  • 7 Tactics for a Badass B2B Social Media Strategy Jason Miller - Marketo @JasonMillerCA 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • Revenue Performance Management Leader Powerful and easy marketing automation, lead nurturing, and lead scoring Cloud-based solutions to help enterprises of all sizes: Expand lead flow Increase sales effectiveness Optimize sales and marketing investments >2200 customers; 130% YOY growth Fastest growing SaaS vendor #28 Most Promising #1 Fastest Growing Marketing Solution Best Marketing Best Marketing and Company in America Private Silicon Valley Co. Winner Solution Sales 2.0 SolutionPage 2 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • Why Social? 50 70% of the buying cycle is now completed before customers ever engage with a sales person 56% of B2B marketers acquired new customers using social media in 2011 70% of marketers now use social media as part of their marketing strategy.Page 3 2012 Marketo, Inc. Marketo Proprietary and Confidential
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  • Three Essentials for Success Inbound is not Enough 4-1-1 Rule Content is still kingPage 5 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • #1 - Your Corporate Blog: The Motorcycle ClubPage 6 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • #2 Repurpose, Repurpose, then Repurpose Some MorePage 7 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • #3 Rev Up Your Twitter Campaigns Organic + Promoted tweets Leverage employees and advocates A/B test, measure and optimizePage 8 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • Twitter for Lead Generation Combination of search & timeline campaigns $109k invested 2,995 Prospects $ per Prospect: $37 $290k pipeline to datePage 9 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • #4 Add Some Nitrous to Facebook Visual is vital Breaking through EdgeRank Tying it back to your offerPage 10 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • Page 11 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • Dont Take Yourself Too SeriouslyPage 12 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • #5 Kick-start Your Presentations with Slideshare Demonstrate your expertise Attach to something bigger Use both paid and earned mediaPage 13 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • Slideshare for Lead Generation $5k invested 2,765 names 57 new prospects $ per Prospect: $94 $107k pipeline to datePage 14 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • #6 Tune Up Your Linkedin Presence 1. Optimize Business Page 2. Optimize Individual Employee Pages 3. Utilize Groups, Linkedin Today, NewsfeedPage 15 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • #7 Peer to Peer RecommendationsPage 16 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • Test & to Measure Effectiveness and Lift Data Tune With Social Funnel MetricsPage 18 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • Bonus Tactic - YouTube for Lead Generation 1. Optimize Your Channel 2. Optimize Individual Videos 3. Encourage Comments and SubscribersPage 19 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • YouTube for Lead GenerationPage 20 2012 Marketo, Inc. Marketo Proprietary and Confidential
  • Download the Optimize Your Social Channels for Lead Generation eBook: http://bit.ly/Marketo-eBook Thank you! Jason Miller Social Media Strategist @JasonMillerCA @Marketo 2012 Marketo, Inc. Marketo Proprietary and Confidential