# 1 Not All Keywords are Alike
•Selecting EFFECTIVE keywords is 1st & most important step– Google Keyword Tool
• Choose your battles• Don’t spread yourself too thin
# 2 But Content is King
• Search engines “feed” on content• Train Google to keep crawling and
indexing your site• Don’t base on keywords; just keep
things relevant (most of the time)• “Naturally” include your keywords in
your content
#3 Rock Your Social Media Presence
• Social is becoming more important to search engines
• Add sharing buttons to your website to promote sharing!
• Choose wisely..
#4 Don’t Chase Waterfalls - But Get Links from Other High Value Sites
• Link – like vote for your site• Some votes matter more than others• More links = GOOD
– As long as they are relevant
# 5 One Word -Video
• Google LOVES video! Bought YouTube
for a Reason!
• Use keywords in your video and title
• Roll the camera regularly!
# 6 Leverage Channels• Examples include:• - YouTube• - Amazon• - Craig’s List• - Pinterest• Get your content on them• They will rank!
# 7 Think Global, Act Local!
• Include local keywords throughout content and site
• Add your local address to your site• Add your local phone number• Get listed in all local directories• Create local videos• Get links from local organizations and
businesses (hint – your local chamber)
Create Content for People....NOT for Search Engines!
• If people like your content, Google will take note …
• Make it personal - share your story• Be consistent over time
SEO: Not a Slam Dunk
• Time commitment ($)• Content creation• Link building (can be laborious, slow)• Time required to achieve results• Finding consultants you can trust
SEO: It’s worth it!
• ROI of SEO is well documented
• Highly ranked websites work 24/7, when your sales team is asleep
• Well-ranked website = very sellable asset
Homework Assignment
• Google “Keyword Tool” and pull up 1st listing• Type in what you think people are looking for
to find you – Broad Match – Only show closely related
• Download to Excel • Study and see who’s listed in top 3 positions
for your top keywords – IS IT YOU?
“To Do” Actions This Week • Day 1 – keyword research – create notepad
document – goal is top 5 • Day 2 – Google search on keyword and make
notes on what type of results are returned• Day 3 – Search source of top 3-5 businesses
for each keyword • Day 4 – start document listing sites you like
based on keyword• Day 5 – list interesting posts based on
keywords - Search keyword + Blog
For more information
•Email - [email protected] us at www.bushpilotmarketing.com
We deliver results!• Contact John Chang
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