7 Secrets to More Local Business Customers

Through Online Marketing

# 1 Not All Keywords are Alike

•Selecting EFFECTIVE keywords is 1st & most important step– Google Keyword Tool

• Choose your battles• Don’t spread yourself too thin

# 2 But Content is King

• Search engines “feed” on content• Train Google to keep crawling and

indexing your site• Don’t base on keywords; just keep

things relevant (most of the time)• “Naturally” include your keywords in

your content

#3 Rock Your Social Media Presence

• Social is becoming more important to search engines

• Add sharing buttons to your website to promote sharing!

• Choose wisely..

#4 Don’t Chase Waterfalls - But Get Links from Other High Value Sites

• Link – like vote for your site• Some votes matter more than others• More links = GOOD

– As long as they are relevant

# 5 One Word -Video

• Google LOVES video! Bought YouTube

for a Reason!

• Use keywords in your video and title

• Roll the camera regularly!

# 6 Leverage Channels• Examples include:• - YouTube• - Amazon• - Craig’s List• - Pinterest• Get your content on them• They will rank!

# 7 Think Global, Act Local!

• Include local keywords throughout content and site

• Add your local address to your site• Add your local phone number• Get listed in all local directories• Create local videos• Get links from local organizations and

businesses (hint – your local chamber)

Create Content for People....NOT for Search Engines!

• If people like your content, Google will take note …

• Make it personal - share your story• Be consistent over time

SEO: Not a Slam Dunk

• Time commitment ($)• Content creation• Link building (can be laborious, slow)• Time required to achieve results• Finding consultants you can trust

SEO: It’s worth it!

• ROI of SEO is well documented

• Highly ranked websites work 24/7, when your sales team is asleep

• Well-ranked website = very sellable asset

Questions????

Homework Assignment

• Google “Keyword Tool” and pull up 1st listing• Type in what you think people are looking for

to find you – Broad Match – Only show closely related

• Download to Excel • Study and see who’s listed in top 3 positions

for your top keywords – IS IT YOU?

“To Do” Actions This Week • Day 1 – keyword research – create notepad

document – goal is top 5 • Day 2 – Google search on keyword and make

notes on what type of results are returned• Day 3 – Search source of top 3-5 businesses

for each keyword • Day 4 – start document listing sites you like

based on keyword• Day 5 – list interesting posts based on

keywords - Search keyword + Blog

For more information

•Email - info@bushpilotmarketing.comVisit us at www.bushpilotmarketing.com

We deliver results!• Contact John Chang