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of Highly Effective Associations
7 Secrets
#1 Engage Your Base
How Organized is Your Organization?
Do You Have a Blueprint for Success?
+
Or, Do You Have the Right People with the Wrong Tools?
Three Special Member Personalities
Rockstars
Beginners
Connectors
#2 Evaluate Your Events
WHY?
Do: Define your Event Goals
Grow Membership
Generate Revenue
Share Knowledge
Deliver Value
Don’t: Follow the Formula
If Your Events are Out of Control…
Focus
The 80/20 Rule
80% of your results come from 20% of your effort.
The 80/20 Rule
of your resources and efforts are making minimal (20%) impact on the final product.80%
of event management processes are managed manually.Source: Frost & Sullivan, 2013
The 80/20 Rule
80%
The 80/20 Rule
80%Reign in the
Eliminate Unnecessary Activities
EvaluateRemainingTasks
Automate Whenever Possible
This is Why Mankind Created Software!
Attendee Management
eCommerce
Event Websites
Social Media Outreach
Online Registration
Badges & Onsite Check-In
Event Marketing
Event Metrics
Technology Turns This
Into This
Apps for Planners: Onsite Check-in
Apps for Planners: Onsite Check-in
Still not Impressed?
By using Event Technology,
increaseattendance 20%increaseproductivity27%
Source: Frost & Sullivan, 2013
#3 Be Cost Conscious, NOT Cost Controlled
Cost vs Value
Price may be lower, but the cost is higher
Cost is Time
Opportunity Cost
FEAR
“Nonprofits waiting to be paid thousands of dollars”
“District Attorney’s Office: Beware of online scams”
Are you Asking the Right Questions?
Find out with the Event Management Buyer’s Guide
Go to:cvent.com/en/event-management-software/event-resources
#4 Make Value Top Priority
n. the desirability of a thing, often in respect to its usefulness, worth, merit, or importance
Deliver Value: Give People What They Want
How Do You Know?
Ask Them!
Likert Scale
Net Promoter Score (NPS)
What do you think the association could do better next year?
What do you enjoy most about being a member?
Metrics Matter: Quantitative
Emotions Matter More: Qualitative
#5 Catch the Mobile Wave
Mobile Apps: The New Event Essential
Constantly Connected
150x a dayor, once every
smartphone users check their phones…
6.5 minutes
What Does Mobile Mean for Meeting & Event Planners?
Mobile Means Engagement
Mobile Means Stronger Branding
Branding Continuity Across Devices
Branding Continuity Across Devices
Branding Continuity Across Devices
Mobile Means ROI
Your AttendeesExpect It
Your Sponsors Deserve It
Traditional Metrics:
Inexact, at Best
Mobile Means Better Metrics
#6 Strive for Continuous
Improvement
Get a little
better every
day
How Do You Know?
Metrics
MembershipEvent Attendance
Retention Rate
Churn RateMonthly Active Members
Set Goals
Know Your Baseline
Watch for Trends, Investigate Why
#7 Expand Your Base
Honor the Past
Celebrate the Present
Prepare for the Future
Do You Know?
Average age of members.
What’s the trend? Older or Younger?
Embrace the New
What Millennials Expect
Reduce Barriers to Engagement
Reduce Barriers to Engagement
Review What Have We Learned
#1 Engage Your Base
Three Special Member Personalities
#2 Evaluate Your Events
Don’t: Follow the Formula
The 80/20 Rule
80%Reign in the
#3 Be Cost Conscious, NOT Cost Controlled
Cost vs Value
FEAR
#4 Make Value Top Priority
Ask Them!
Metrics Matter: Quantitative
#5 Catch the Mobile Wave
Your AttendeesExpect It
Your Sponsors Deserve It
#6 Strive for Continuous
Improvement
Get a little
better every
day
Metrics
#7 Expand Your Base
Prepare for the Future
What Millennials Expect
Questions?
Thank you
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