of Highly Effective Associations

7 Secrets

#1 Engage Your Base

How Organized is Your Organization?

Do You Have a Blueprint for Success?

+

Or, Do You Have the Right People with the Wrong Tools?

Three Special Member Personalities

Rockstars

Beginners

Connectors

#2 Evaluate Your Events

WHY?

Do: Define your Event Goals

Grow Membership

Generate Revenue

Share Knowledge

Deliver Value

Don’t: Follow the Formula

If Your Events are Out of Control…

Focus

The 80/20 Rule

80% of your results come from 20% of your effort.

The 80/20 Rule

of your resources and efforts are making minimal (20%) impact on the final product.80%

of event management processes are managed manually.Source: Frost & Sullivan, 2013

The 80/20 Rule

80%

The 80/20 Rule

80%Reign in the

Eliminate Unnecessary Activities

EvaluateRemainingTasks

Automate Whenever Possible

This is Why Mankind Created Software!

Attendee Management

eCommerce

Event Websites

Social Media Outreach

Online Registration

Badges & Onsite Check-In

Event Marketing

Event Metrics

Technology Turns This

Into This

Apps for Planners: Onsite Check-in

Apps for Planners: Onsite Check-in

Still not Impressed?

By using Event Technology,

increaseattendance 20%increaseproductivity27%

Source: Frost & Sullivan, 2013

#3 Be Cost Conscious, NOT Cost Controlled

Cost vs Value

Price may be lower, but the cost is higher

Cost is Time

Opportunity Cost

FEAR

“Nonprofits waiting to be paid thousands of dollars”

“District Attorney’s Office: Beware of online scams”

Are you Asking the Right Questions?

Find out with the Event Management Buyer’s Guide

Go to:cvent.com/en/event-management-software/event-resources

#4 Make Value Top Priority

n. the desirability of a thing, often in respect to its usefulness, worth, merit, or importance

Deliver Value: Give People What They Want

How Do You Know?

Ask Them!

Likert Scale

Net Promoter Score (NPS)

What do you think the association could do better next year?

What do you enjoy most about being a member?

Metrics Matter: Quantitative

Emotions Matter More: Qualitative

#5 Catch the Mobile Wave

Mobile Apps: The New Event Essential

Constantly Connected

150x a dayor, once every

smartphone users check their phones…

6.5 minutes

What Does Mobile Mean for Meeting & Event Planners?

Mobile Means Engagement

Mobile Means Stronger Branding

Branding Continuity Across Devices

Branding Continuity Across Devices

Branding Continuity Across Devices

Mobile Means ROI

Your AttendeesExpect It

Your Sponsors Deserve It

Traditional Metrics:

Inexact, at Best

Mobile Means Better Metrics

#6 Strive for Continuous

Improvement

Get a little

better every

day

How Do You Know?

Metrics

MembershipEvent Attendance

Retention Rate

Churn RateMonthly Active Members

Set Goals

Know Your Baseline

Watch for Trends, Investigate Why

#7 Expand Your Base

Honor the Past

Celebrate the Present

Prepare for the Future

Do You Know?

Average age of members.

What’s the trend? Older or Younger?

Embrace the New

What Millennials Expect

Reduce Barriers to Engagement

Reduce Barriers to Engagement

Review What Have We Learned

#1 Engage Your Base

Three Special Member Personalities

#2 Evaluate Your Events

Don’t: Follow the Formula

The 80/20 Rule

80%Reign in the

#3 Be Cost Conscious, NOT Cost Controlled

Cost vs Value

FEAR

#4 Make Value Top Priority

Ask Them!

Metrics Matter: Quantitative

#5 Catch the Mobile Wave

Your AttendeesExpect It

Your Sponsors Deserve It

#6 Strive for Continuous

Improvement

Get a little

better every

day

Metrics

#7 Expand Your Base

Prepare for the Future

What Millennials Expect

Questions?

Thank you