7 Quick Tips To Nurture Your Potential Leads
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As you strategize a marketing technique to generate more leads, it
becomes vital to pamper those potential leads who might convert
into real-time buyers. If you approach 10 buyers there are chances
that 1 out of 10 only will buy from you. That means 90% of your
leads remain cold or either unconverted or untouched.
Hence, in this blog we have written a brief introduction on 7 effective
lead nurturing strategies that give a great opportunity to sellers like
you to gain advantage & overcome competition. Read them below.
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1 Targeted content
Nurturing leads with targeted content strategy is to deliver exact
content to the exact person at the exact time. To do this first
understand your buyer. What is his/her interest or objective to buy
your product or service? See how your product/services will benefit
him/her. Based on these data you can design your marketing
content. This is what you say lead nurturing through targeted
content.
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2 Lead Nurturing through Diverse
Channel Gone are the days when email campaign was the only medium to
communicate with potential buyers. Now we have the multi-channel
technique to do the same. It integrates a combination of sending
emails, social media interaction & engagement, highly
decorated eBay template design to attract buyers, the stunning
landing page of your eBay store design, direct sales etc.
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3 Personalized Approach
Lead nurturing technique includes a personal approach towards
potential buyer by addressing his/her questions & queries in person.
That could be done by any means like phone, email, text messages
etc.
Instead of sending your potential buyer a long list of shipping rates,
taxes, price etc. send him/her an interactive calculator so that they
can calculate the same by themselves.
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4 Timely Follow Ups
A scheduled follow-up by an email or a phone call is the best
practice to convert a lead into a real-time buyer. When you follow up
a lead it shows that you are concerned about the buyer’s requirement. The same is reflected in buyer’s mind too. Hence, do it again & again.
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5 Send Personal emails
Personalized emails tend to generate higher revenue compared to
generic emails. Being personal is equal to being human. When you
show a personal approach to your potential buyer they come to
know that they are dealing with real humans and not any automated
answering machines.
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6 Lead Scoring
Though being an effective nurturing technique only 18% online
sellers use it to contribute to their revenue generation. So, what
exactly is lead scoring? Let’s understand it. Lead scoring is a tactic to rank a particular buyer based on his/her
level of interaction with your store pages or products they might
chose to buy. In simple words, it is used to see what kind of visitor
shows a certain level of engagement with pages, links, products, etc
on your eBay store.
For this, you need to have an insight of your store pages like
Facebook gives you. ©ebaystoredesign.org
7 Sales & Marketing Alignment
Both of them must be cohesive & well aligned to work & contribute
towards revenue generation effectively accounting each other for
converting a potential buyer into a real one. In short you will have to
keep your sales team & marketing team conjoined to perform a task
or track a lead.
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Contact-us
Do you need more tips on nurturing your potential leads? Contact
our expert team who design & deliver excellent eBay template
design that is capable of generating & converting leads into buyers.
Get FREE quote today.
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