7 Must Haves for Your Ecommerce Store

Alex HackbartMiva Merchant

7 Must Haves for Your Ecommerce Website

• Analytics• Good Product Photos & Descriptions• Professional Design• Blog• Email Marketing• Good Usability/Optimized Checkout• Social Media

1. Analytics

“A website without analytics is just a hobby.”

“If you can’t see out of your windshield, how do you know where you’re going?”

1. Analytics – Purpose

• Analyze Customer Entry/Exit Points• Customer Habits• Paths They Take to Checkout• Drop-off Pages/Funnel• Learn How Users Interact With Different

Elements on the Page• Conversion Rate Optimization

1. Analytics – Google Analytics

• Unique Visitors• Track Custom Goals• Traffic Sources• Ecommerce Sales• Keywords Used in Search• Top Pages• Goal Funnel Visualization

1. Analytics – Google Analytics

1. Analytics – Crazy Egg

• Heat Map Visualization• Track User Clicks Anywhere• Easily Find Distractions or Wasted Clicks• Easiest Data Visualization• $9/month Plan• 30 Day Money Back Guarantee

1. Analytics – Crazy Egg

1. Analytics – KISS Insights

• Real Answers from Real Customers• Real-time Feedback• Answers to Questions Data Can’t Answer• High Response Rate• Custom Messages & Timing• Free Plan (with branding)

2. Quality Product Photos & Descriptions

• Users Know Exactly What They’re Purchasing• Establish Trust With Customers by Looking

Professional & Knowledgeable • Good for SEO• Answer Questions Customers Have About the

Product Before They’re Lost

2. Quality Product Photos

Not Good:

2. Quality Product Photos

Good:

2. Quality Descriptions

Not Good:

2. Quality Descriptions

Good:

3. Professional Design

• Instill Trust• Look Established & Professional• First Impressions Are Important!

3. Professional Design

3. Professional Design

3. Professional Design

3. Professional Design

3. Professional Design

4. Blog

• Great for SEO• Consistently Adding Fresh Content• Become an Authority in Your Field• Gain Links• Connect with Customers via Comments

4. Blog

4. Blog

5. Email Marketing

• Stay Connected with Past/Potential Customers• Provide Valuable Content Relevant to Your

Industry• Develop a Trustworthy Relationship with

Customers by Providing Valuable Information• Promote to Past Customers for a Higher

Return Rate

5. Email Marketing

5. Email Marketing

5. Email Marketing

6. Good Usability/Optimized Checkout

• Remove Unnecessary Steps• Remove Distractions• Only Ask for as Much Information as Needed• Always Have a Clear Call to Action

6. Good Usability/Optimized Checkout

6. Good Usability/Optimized Checkout

6. Good Usability/Optimized Checkout

Bad Checkout Practices• Prompting Users to Login• Forcing Users to Register• Too Many External Links• Asking for Too Much Information• Too Many Required Fields

7. Establish a Social Presence

• Connect With Customers or Potential Customers

• Establish Yourself as an Expert in the Field• If You’re Helpful, You’ll End Up With the Sale

7. Establish a Social Presence

Facebook• Create a Company Page• Ask Friends to Become a Fan• Add “Like” Links to Your Site• Run Contests• Connect With Fans/Customers

7. Establish a Social Presence

Twitter• Create a Company Page• Search for Relevant People• Engage in Conversations with People Who Talk

About Related Subjects• Don’t Give Up!

7 Must Haves for Your Ecommerce Website

• Analytics• Good Product Photos & Descriptions• Professional Design• Blog• Email Marketing• Good Usability/Optimized Checkout• Social Media