7 must haves for your ecommerce store
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Transcript of 7 must haves for your ecommerce store
7 Must Haves for Your Ecommerce Store
Alex HackbartMiva Merchant
7 Must Haves for Your Ecommerce Website
• Analytics• Good Product Photos & Descriptions• Professional Design• Blog• Email Marketing• Good Usability/Optimized Checkout• Social Media
1. Analytics
“A website without analytics is just a hobby.”
“If you can’t see out of your windshield, how do you know where you’re going?”
1. Analytics – Purpose
• Analyze Customer Entry/Exit Points• Customer Habits• Paths They Take to Checkout• Drop-off Pages/Funnel• Learn How Users Interact With Different
Elements on the Page• Conversion Rate Optimization
1. Analytics – Google Analytics
• Unique Visitors• Track Custom Goals• Traffic Sources• Ecommerce Sales• Keywords Used in Search• Top Pages• Goal Funnel Visualization
1. Analytics – Google Analytics
1. Analytics – Crazy Egg
• Heat Map Visualization• Track User Clicks Anywhere• Easily Find Distractions or Wasted Clicks• Easiest Data Visualization• $9/month Plan• 30 Day Money Back Guarantee
1. Analytics – Crazy Egg
1. Analytics – KISS Insights
• Real Answers from Real Customers• Real-time Feedback• Answers to Questions Data Can’t Answer• High Response Rate• Custom Messages & Timing• Free Plan (with branding)
2. Quality Product Photos & Descriptions
• Users Know Exactly What They’re Purchasing• Establish Trust With Customers by Looking
Professional & Knowledgeable • Good for SEO• Answer Questions Customers Have About the
Product Before They’re Lost
2. Quality Product Photos
Not Good:
2. Quality Product Photos
Good:
2. Quality Descriptions
Not Good:
2. Quality Descriptions
Good:
3. Professional Design
• Instill Trust• Look Established & Professional• First Impressions Are Important!
3. Professional Design
3. Professional Design
3. Professional Design
3. Professional Design
3. Professional Design
4. Blog
• Great for SEO• Consistently Adding Fresh Content• Become an Authority in Your Field• Gain Links• Connect with Customers via Comments
4. Blog
4. Blog
5. Email Marketing
• Stay Connected with Past/Potential Customers• Provide Valuable Content Relevant to Your
Industry• Develop a Trustworthy Relationship with
Customers by Providing Valuable Information• Promote to Past Customers for a Higher
Return Rate
5. Email Marketing
5. Email Marketing
5. Email Marketing
6. Good Usability/Optimized Checkout
• Remove Unnecessary Steps• Remove Distractions• Only Ask for as Much Information as Needed• Always Have a Clear Call to Action
6. Good Usability/Optimized Checkout
6. Good Usability/Optimized Checkout
6. Good Usability/Optimized Checkout
Bad Checkout Practices• Prompting Users to Login• Forcing Users to Register• Too Many External Links• Asking for Too Much Information• Too Many Required Fields
7. Establish a Social Presence
• Connect With Customers or Potential Customers
• Establish Yourself as an Expert in the Field• If You’re Helpful, You’ll End Up With the Sale
7. Establish a Social Presence
Facebook• Create a Company Page• Ask Friends to Become a Fan• Add “Like” Links to Your Site• Run Contests• Connect With Fans/Customers
7. Establish a Social Presence
Twitter• Create a Company Page• Search for Relevant People• Engage in Conversations with People Who Talk
About Related Subjects• Don’t Give Up!
7 Must Haves for Your Ecommerce Website
• Analytics• Good Product Photos & Descriptions• Professional Design• Blog• Email Marketing• Good Usability/Optimized Checkout• Social Media