7 Facebook Strategies to
Grow Your Business in
2014
WHAT WE WILL
COVER
The Value of Social MediaThe Value of FacebookCreating a Facebook Strategy7 Facebook Strategies to Help Grow Your Business
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@KattStearns#FVSM
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A Little About Me...
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Living The Dream
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Helping Businesses Make Sense of SocialCertified Social Media DirectorCertified HootSuite Professional
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It is a social world...
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the new search...
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Your Own Jimmy Pattison Group
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There are 2 main reasons why Social
Media is so powerful.
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2-Way Communication
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Invest in your brand’s success �
Defend your company�
Align with your core values�
Spread your message �
Brand Advocates
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THE LARGEST
SOCIAL PLATFORM
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• Founded in 2004• 1.19 Billion (with a “B”) users• 73% of users access Facebook on a mobile device• Average person spends 55 minutes on Facebook• 23 of those minutes are spent in the news feed• 1 of every 5 page views in the United States is on Facebook
Facebook Facts
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Why is Facebook such a powerful network?
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14% will trust what you say about your business.80% will trust what someone else says about your business.
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Does every Facebook post get seen by every fan of your Facebook
Page?
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WHAT IS THE BEST TYPE OF
CONTENT?
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CONTENT IS KING BUT CONTEXT IS QUEEN AND SHE
RULES THE ROOST!
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Find the sweet spot between engagement
and sales.
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CREATING YOUR SOCIAL STRATEGY
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1. Why do you want to be on social media?2. Who is your ideal audience?3. What does your audience care about?4. Where are they hanging out online?5. What are you going to talk about?6. What are your goals and objectives?7. Measure, adjust and repeat.
Social Strategy 101
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7 FACEBOOK STRATEGIES
TO HELP GROW YOUR
BUSINESS#FVSM
LINK YOUR PROFILE TO
YOUR FAN PAGE
Tip #1
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Start typing your Fan Page.
Max 120 characters in description.
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The Power Of Facebook
Graph Search
Tip #2
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“Interests liked by fans of “your business page””
“Pages liked by fans of “your competitors page””
“Yoga studios liked by my friends”
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Remove the Auto
Populated Image With
Links
Tip #3
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78% of daily Canadian an US users are mobile. Source: Tech Crunch 2013 #FVSM
78% of daily Canadian an US users are mobile. Source: Tech Crunch 2013 #FVSM
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USE COVER
PHOTOSCover Photo Pic 851x315 pixels
Tip #4
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CLEARCALLS
TO ACTIONS
Tip #5
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LIKECOMMENTANSWER BELOWCLICKVISITSHARE
Calls to action include:
WATCHRESPONDENTERSUBMITDO YOU AGREE (YES/NO)
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RUNFACEBOOKCONTESTS
Tip #6
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Comment on a photo.Answer a question.Like a post.Share a post.Post on your page.Tag you in a post.
Ideas for Facebook Contests:
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ContestDomination.com #FVSM
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$1 Facebook Ad Trick
Tip #7
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Goal: to Increase reach and engagement with current fans of your
page. #FVSM
Boost Post and
Facebook Ad Manager
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Facebook Power Editor
More advanced ad design Detailed audience targetingAd placement (desktop, mobile)Bidding (CPC, CPM, budget etc.) Save ads and campaigns
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Facebook Power Editor
(Only works in Chrome)
www.facebook.com/ads/manage/powereditor/
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Step 1: Download to Power editor
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Step 2: Create Campaign
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Step 2: Create Campaign
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Step 2: Create Campaign
Note: There is no save button. #FVSM
Step 3: Create Ad
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Step 3: Create Ad
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Step 3: Create Ad
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Step 3: Create Ad
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Step 3: Create Ad
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Step 3: Create Ad
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Step 3: Create Ad
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Step 3: Create Ad
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Step 4: Upload Ad
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This will help you get beyond the 4-16% engagement the
average Facebook Page currently has.
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POSTCONSISTENTLY
Bonus Tip
Source: Buddy Media #FVSM
View in activity log
SCHEDULING
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Focus on how do I make their life better rather than trying to interrupt them with
your message. #FVSM
It’s no longer B2B or B2C we are all in the
business of P2P!
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Katt Stearns/KattStearns@KattStearns
THANK YOU!
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