7 Common Misconceptions about
Mobile Sales Force Automation
By SPEC INDIA
Mobile Sales Force Automation – An Introduction
• A technology hitting the market today• Mobilizes and automates routine activities
of the sales force / field force who are on the move
• Focuses on connecting the mobile field sales force with the corporate back office
• Ensures a real time, robust and comprehensive flow of information
Mobile Sales Force Automation – An Introduction
• Focus on integration of the planning and execution of field staff activities
• Power to make or break an organization• Great impetus to business with enhanced
productivity, profitability and maximum ROI
Mobile SFA - Misconceptions
• A misunderstanding in some of the basic concepts and a totally different perception, can lead to undesired results and mismanagement in implementation
• Glance through– What are the myths prevailing today?– How are they incorrect?– What is the right opinion?
Mobile SFA - Misconceptions
Myth 1: An ideal SFA solution does all the work
• Myth: – Once a Mobile SFA solution is in place, there is
no need to look at other manual processes that earlier were a part of sales force activities
– Once lead management is done through digital media, there is no human intervention required
• Fact: – After all the automation activities are done,
human interaction should be done to enhance business.
Myth 2: It is synonymous to contact management
• Myth: – Organizations misunderstand Mobile Sales
Force Automation as contact management
• Fact:– An ideal SFA solution is much more than that– Sales forecasting, sales analysis and
dashboards, territory management
Myth 3: The field force will enjoy it with ease
• Myth:– SFA solution will always be acceptable and
well liked by the sales force community
• Fact:– It is the sales staff that is going to use the basic
system. Hence, very essential not to take their requirements for granted
– Detailed study should be done where in the needs of the sales people should be focussed on
Myth 4: It is a tool for marketing people
• Myth:– Since a Mobile SFA solution is meant to market
business and enhance it, it caters to marketing automation
– Sales teams will have to put in a lot of time and efforts to get going with the system
• Fact:– This solution is sure to ease out lives of
marketers as well as sales staff people
Myth 5: The solutions turns out expensive
• Myth:– Earlier, the scenario was that there were
stalwarts offering sales force automation solutions with a huge price tag
– Hence, there was no other choice
• Fact:– Many competitive vendors coming up with
comprehensive and robust solutions with a budgeted price
– Easily reachable to all segments of business
Myth 6: Sales force automation is quite complex
• Myth:– Automation - a tough task to migrate legacy
systems and undergo third party integration– A lot of complexities and intricacies to be
attended
• Fact:– Many enterprises coming up with simplistic
and scalable sales force automation solutions– Marketing staff have a detailed understanding
of the services
Myth 7: It limits creativity
• Myth: – Because of automation, there are forced and
meticulous activities that take place leading to decrease in creative ideas
• Fact:– A Mobile SFA solution would be an ideal
mechanism to augment creativity– Designing different templates for emails, forms,
surveys possible
SPEC INDIA’s ZooM – Mobile SFA solution
An enterprise SFA solution with field sales automation with a mobile client, back office and communication services
Ideal for sales force automation in FMCG, Healthcare, Food & Beverages, Manufacturing units and many more
Variety of dashboard / report generation
Thank You
To know more about ZooM: Mobile Sales force Automation SolutionVisit the link below and schedule a FREE DEMO
http://www.mobilesalesforceautomation.net/
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