7 Common Misconceptions about

Mobile Sales Force Automation

By SPEC INDIA

Mobile Sales Force Automation – An Introduction

• A technology hitting the market today• Mobilizes and automates routine activities

of the sales force / field force who are on the move

• Focuses on connecting the mobile field sales force with the corporate back office

• Ensures a real time, robust and comprehensive flow of information

Mobile Sales Force Automation – An Introduction

• Focus on integration of the planning and execution of field staff activities

• Power to make or break an organization• Great impetus to business with enhanced

productivity, profitability and maximum ROI

Mobile SFA - Misconceptions

• A misunderstanding in some of the basic concepts and a totally different perception, can lead to undesired results and mismanagement in implementation

• Glance through– What are the myths prevailing today?– How are they incorrect?– What is the right opinion?

Mobile SFA - Misconceptions

Myth 1: An ideal SFA solution does all the work

• Myth: – Once a Mobile SFA solution is in place, there is

no need to look at other manual processes that earlier were a part of sales force activities

– Once lead management is done through digital media, there is no human intervention required

• Fact: – After all the automation activities are done,

human interaction should be done to enhance business.

Myth 2: It is synonymous to contact management

• Myth: – Organizations misunderstand Mobile Sales

Force Automation as contact management

• Fact:– An ideal SFA solution is much more than that– Sales forecasting, sales analysis and

dashboards, territory management

Myth 3: The field force will enjoy it with ease

• Myth:– SFA solution will always be acceptable and

well liked by the sales force community

• Fact:– It is the sales staff that is going to use the basic

system. Hence, very essential not to take their requirements for granted

– Detailed study should be done where in the needs of the sales people should be focussed on

Myth 4: It is a tool for marketing people

• Myth:– Since a Mobile SFA solution is meant to market

business and enhance it, it caters to marketing automation

– Sales teams will have to put in a lot of time and efforts to get going with the system

• Fact:– This solution is sure to ease out lives of

marketers as well as sales staff people

Myth 5: The solutions turns out expensive

• Myth:– Earlier, the scenario was that there were

stalwarts offering sales force automation solutions with a huge price tag

– Hence, there was no other choice

• Fact:– Many competitive vendors coming up with

comprehensive and robust solutions with a budgeted price

– Easily reachable to all segments of business

Myth 6: Sales force automation is quite complex

• Myth:– Automation - a tough task to migrate legacy

systems and undergo third party integration– A lot of complexities and intricacies to be

attended

• Fact:– Many enterprises coming up with simplistic

and scalable sales force automation solutions– Marketing staff have a detailed understanding

of the services

Myth 7: It limits creativity

• Myth: – Because of automation, there are forced and

meticulous activities that take place leading to decrease in creative ideas

• Fact:– A Mobile SFA solution would be an ideal

mechanism to augment creativity– Designing different templates for emails, forms,

surveys possible

SPEC INDIA’s ZooM – Mobile SFA solution

An enterprise SFA solution with field sales automation with a mobile client, back office and communication services

Ideal for sales force automation in FMCG, Healthcare, Food & Beverages, Manufacturing units and many more

Variety of dashboard / report generation

Thank You

To know more about ZooM: Mobile Sales force Automation SolutionVisit the link below and schedule a FREE DEMO

http://www.mobilesalesforceautomation.net/