6 Steps to Creating a Successful
Content MarketingCampaign
by Lisa W Boyle
www.paradigmshiftseo.com
The first step of any strategy is to define yourbusiness and marketing goals.
What results do you expect to achieve from yourcontent marketing efforts?
Knowing yours goals upfront will help shapeyour plan.
Define Your Goals1
Know Your Audience2Know who you’re writing for and why.
Unless your content is targeted toyour potential customer’s wants andneeds, they will never connect withyour brand and see your business as a
trusted resource.
Repurpose Your Content3
All successful campaigns leverage 2 or more types of content. repurpose a blog content bycreating an Infographic orPowerPoint presentation.
Promote Your Content4
promote your content by in order toattract new readers and potential
customers.
Need content promotion tips? Click here to read our full article: 6 Steps to Creating a Content
Marketing Campaign
Content Management System5It’s important to have aprocess to manage your
campaign especially if youhave a multiple memberson your marketing team.
There are several free andpaid tools available that
will help you manage yourcontent flow.
Need content content management tips? Click here to read our full article:
6 Steps to Creating a Content MarketingCampaign
Track Your Campaign6In order to know how
effective your contentmarketing is you have totrack your campaign. Allmarketing strategies are
essentially an experiment.You develop a plan, test
your strategy, analyze thedata, and then either scaleup or tweak your campaign
based on the results.
Keep in mind that content marketing is a long-term strategy. It takes time, consistency and
commitment to build your readership, communityand authority. However, the rewards of building
an unstoppable and growing business are wellworth the wait.
For latest Internet Marketing Tips & Trends visit our blog:
www.paradigmshiftseo.com/blog
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