6 stats that should make us think mobile first.

The importance of mobile marketing isn’t in the future.

It’s now.

Why? It’s simple.

90% of our daily media interactions are screen-based.

Source: http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html

And more of those interactions are trending toward mobile devices.

6 stats that reinforce the importance of mobile.

56% of U.S. adults own a smartphone.

1

Source: http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx

Tablets will outship laptops by 2014.

2

Source: hhttp://www.cmo.com/content/cmo-com/home/articles/2013/3/26/report_tablets_to_ou.frame.html

1 in 2 mobile device owners prefer mobile over PC for web access.

3

Source: http://www.marketingcharts.com/wp/interactive/1-in-2-smartphone-and-tablet-owners-say-they-prefer-them-to-pcs-for-web-access-29942/

9 in 10 Americans have bad feelings about brands that have poor mobile sites.

4

Source: hhttp://www.marketingcharts.com/wp/topics/branding/brands-with-poorly-performing-mobile-experiences-annoy-consumers-30528/

70% of mobile searches lead to an action within an hour.

5

Source: hhttp://www.socialmediatoday.com/index.php?q=brianna5mith/1373106/50-mobile-marketing-facts-will-blow-you-away&ref=popular_posts

41% of emails are opened on mobile devices.

6

Source: hhttp://econsultancy.com/us/blog/62268-41-of-email-is-now-opened-on-mobile-devices

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