6 stats that should make us think about mobile experiences
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6 stats that should make us think mobile first.
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Mobile devices are one of the primary ways we consume content. For marketers, it's important that we consider the mobile channel first - because our prospects and customers often do.
Transcript of 6 stats that should make us think about mobile experiences
6 stats that should make us think mobile first.
The importance of mobile marketing isn’t in the future.
It’s now.
Why? It’s simple.
90% of our daily media interactions are screen-based.
Source: http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html
And more of those interactions are trending toward mobile devices.
6 stats that reinforce the importance of mobile.
56% of U.S. adults own a smartphone.
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Source: http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx
Tablets will outship laptops by 2014.
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Source: hhttp://www.cmo.com/content/cmo-com/home/articles/2013/3/26/report_tablets_to_ou.frame.html
1 in 2 mobile device owners prefer mobile over PC for web access.
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Source: http://www.marketingcharts.com/wp/interactive/1-in-2-smartphone-and-tablet-owners-say-they-prefer-them-to-pcs-for-web-access-29942/
9 in 10 Americans have bad feelings about brands that have poor mobile sites.
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Source: hhttp://www.marketingcharts.com/wp/topics/branding/brands-with-poorly-performing-mobile-experiences-annoy-consumers-30528/
70% of mobile searches lead to an action within an hour.
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Source: hhttp://www.socialmediatoday.com/index.php?q=brianna5mith/1373106/50-mobile-marketing-facts-will-blow-you-away&ref=popular_posts
41% of emails are opened on mobile devices.
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Source: hhttp://econsultancy.com/us/blog/62268-41-of-email-is-now-opened-on-mobile-devices
