4 Creative Must-haves to pair with your Media Buying StrategiesPeter Crofut, Head of Creative Platforms Solutions, Google
4 creative must-haves to pair with your media buying strategies
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Powerful creative management tools support large-scale campaigns
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• Build new ads quickly
• Manage and update creative
• Preview ads in the right environment
• Hand off ads directly to ad traffickers
• Communicate early and often
Dynamic creative tools support programmatic media buys
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• Dynamic Creative can work for brand awareness campaigns in addition to direct response campaigns.
Nike “Phenomenal Shot” campaign brings dynamic strategies to brand awareness
HTML5 and in-app creative tools support mobile ad targeting
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• Build in HTML5
• Build for apps
• Use device form-factor
Burberry “Kisses” campaign takes advantage of device form-factor
HTML5 and in-app creative tools support mobile ad targeting
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• Build in HTML5
• Build for apps
• Use device form-factor
• Use geo-location
In-stream video tools support video ad targeting
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• Build interactive in-stream video
Cadillac creates a micro-site experience within their video ad unit
In-stream video tools support video ad targeting
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• Build interactive in-stream video
• Serve the right video ad
4 creative must-haves to pair with your media buying strategies
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