4 Creative Must-haves to pair with your Media Buying StrategiesPeter Crofut, Head of Creative Platforms Solutions, Google

4 creative must-haves to pair with your media buying strategies

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Powerful creative management tools support large-scale campaigns

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• Build new ads quickly

• Manage and update creative

• Preview ads in the right environment

• Hand off ads directly to ad traffickers

• Communicate early and often

Dynamic creative tools support programmatic media buys

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• Dynamic Creative can work for brand awareness campaigns in addition to direct response campaigns.

Nike “Phenomenal Shot” campaign brings dynamic strategies to brand awareness

HTML5 and in-app creative tools support mobile ad targeting

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• Build in HTML5

• Build for apps

• Use device form-factor

Burberry “Kisses” campaign takes advantage of device form-factor

HTML5 and in-app creative tools support mobile ad targeting

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• Build in HTML5

• Build for apps

• Use device form-factor

• Use geo-location

In-stream video tools support video ad targeting

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• Build interactive in-stream video

Cadillac creates a micro-site experience within their video ad unit

In-stream video tools support video ad targeting

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• Build interactive in-stream video

• Serve the right video ad

4 creative must-haves to pair with your media buying strategies

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