“A Practical Approach to Green Data Center Design“
An Inflection Point For the Data Center Business ……..
4 November 2009 1
1 Because the Government Advices us to look into it and
on top of it I get a nice little grant
2 Because it’s the cool thing to do for the future
3 Because I think I can make some money from doing it
Quick Survey – Why do we even care about
being Green ? ConnectedPlanet.biz
4 November 2009 2
• Fire Revolution – 1st Control usage of Fire, 200,000
years ago a a site in FRANCE
• Industry Revolution – 1st Introduction of Steam power, in
ENGLAND in the 18th century
• The Green Revolution – Developing a new lifestyle
based on efficient used of energy source and the need
to use recyclable energy source, present time 2009
Critical “Revolution” in the History of MankindConnectedPlanet.biz
4 November 2009 3
Continual human development that meetsthe needs of the present without
comprising the ability of future generationsto meet their own needs, a
continuous ability to create sustainable
development as we know it today !
My Definition of Green Initiative – “Paying it
Forward”ConnectedPlanet.biz
4 November 2009 4
New Philosophy for a New Generation DC
• A New set of Business Development Principals for a new generation of DC’s
• Green Designs philosophy
• Scalable cooling Designs
• Multi-standard Operating space
• Concept of developing operating “campus” instead of “single building”, DC consolidation of into:
• North Asia Campus
• Central Asia Campus
• South East Asia Campus
• Virtualization of Managed Services will allow DC operators to extend their 24X7 Operational
skills to geographically distributed sites via a “super-HUB” approach
• Combination of DC Property REITS and Data Center Operation brands working in close
collaborations will mean we can “finally” scale this industry technologically and financially
ConnectedPlanet.biz
4 November 2009 5
Key Structural Challenges for DC Industry
• The “Go Green” movement is now a major agenda for all corporations, key motivation is to
look for significant gain in operating efficiency
• Tangible solution will be implemented in next 5 years to address escalating cost relating to
• Power
• Water
• Broadband Networks
• Location consolidation to gain Operational efficiency in Asia will make the Industry stronger
and move the industry towards a “value added” framework
• The internet is going “broadband” globally driven in the next 10 years by content distributors
and owners, creation of the Global Content meeting points (Global CIX’s) delivering global
knowledge
• The beginnings of a new business model which fundamentally change the business scaling
challenge encounter currently by the DC industry (move from the Raffles to the Marriott
models)
ConnectedPlanet.biz
4 November 2009 6
ConnectedPlanet.biz
4 November 2009 7
Key Components of the Data Center
Computers, Networks and Digital Equipments
Monitoring and Management Environment
Total Operational maintenance of Base Building and DC enhancements
ID and business and operations management structures
Major enhancements to operational M&E and FM systems
Base Building enhancements to common M&E, civil structure and external security
Land and Base Building structure
The Data Center Industry Value Chain
Domains
CUSTOMERS
CUSTOMERS/MS Operators
DC Operator
DC Operator
LANDLORD/DC Operator
LANDLORD/DC Operator
LANDLORD/DC Operator
ConnectedPlanet.biz
4 November 2009 8
A “new” Global Market Segment Model
5 new Value Perception Segments
PowerGuzzlers
Groupies Outsourcers Platformers Greenies
By Industry Type
HealthcareFSIElectronics ManufacturingTelcos & SP’sHospitalityBroad Band ContentMobile Content
By Organization Type
MNC
Large Companies
SME’s
SOHO’s
RHQ’s
Governments
• The Building
• Mechanical Systems
• Electrical Systems
• Air Flow Systems
• Electrical Distribution Systems
• Space Layout Design
• Networks
Key Components that needs our considerationsConnectedPlanet.biz
4 November 2009 9
• Scalability of the feature
• Fixed start-up cost VS Long term operational cost
• Maintainability
• Value Added to my customer
• Measurable capability
• Managebility
Guiding Principals that determines our DecisionConnectedPlanet.biz
4 November 2009 10
• Orientation of Building to the key climatic influence
• East/West Orientation captures intensity of heat
• Wind Influences
• Shape of Building contributes to the efficient layout of DC utilities
• Support of “New Water” provision coming into the building
• Percentage of outer wall space with windows and the used of heat sensitive
materials on roof
• Double skin building which supports insulation and humidity controls
• Good ventilation design for the area supporting utilities deployment
The BuildingConnectedPlanet.biz
4 November 2009 11
• Chillers
• Pumps
• Cooling Towers
• Piping systems designs
• CRACS
• Humidifiers (standalone or integrated with CRACS)
• Monitor the entire Mechanical systems to ensure optimal operation base on
dynamic load
The Mechanical SystemsConnectedPlanet.biz
4 November 2009 12
• Generators
• Switch Gears
• UPS (D-UPS vs S-UPS deployment)
• Batteries (very nasty things….)
• The entire electrical systems in essences provides a measurable
“resistance” to how electrical power is finally delivered to the rack
The Electrical SystemsConnectedPlanet.biz
4 November 2009 13
• Air Flows Management Approach• Hot Aisle/Cold Aisle
• Overhead boosters
• In-Rack Water cool
• Sensor systems to monitor effectiveness of airflow dynamically
• Rack Deployment strategy in a large space scenario
• Support for “super” High Power Density (HPD) racks
• Pre-provisions of infrastructure to support “In Rack” cooling deployment
• Effective use of the external environment to influence cooling (not possible
in non temperate climate)
The Air Flow SystemsConnectedPlanet.biz
4 November 2009 14
• Electrical delivery systems (effective use of copper)
• High Power PDU’s
• Dynamically configurable PDUs with Utilization meters
• Different products and different quality of raw material will impact the
efficiency of the entire systems
The Electrical Distribution SystemsConnectedPlanet.biz
4 November 2009 15
• Design of Mechanical Corridor around the DC space
• Reduce access to stable DC environment – Create remote support center
• Smart layout of rack deployment with better understanding of customer
equipment installation to maximise the hot aisle/cold aisle deployment
• Isolate HPD’s deployment from other normal rack deployment
• Remove all unnecessary deployment under floor to improve air flow velocity
• Wider cold aisle for higher load deployment area
The Space Layout DesignConnectedPlanet.biz
4 November 2009 16
• LAN networks within the DC
• Efficiently design meeting points within DC for customers to cross connect
to external or other internal networks
• Public WAN networks (are you GREEN too ???)
• All infrastructure will be scrutinized, it’s a matter of time
• Again here we will look at “value chain” effect, are these networks design on
Green certified equipment and are their location GREEN certified site
• Cabling plans within the DC supports good reuse policy ?? Wastage factor
The NetworksConnectedPlanet.biz
4 November 2009 17
• Data Center will all have an “Operating Green Index” way beyond PUE or DCiE and it
will be “backwards” compatible
• Operating Green Index measures continuous effects of efficient DC operations within
a set of agreed global KPI’s and makes the Green Implementation measurable and
accountable
• Pricing model will change dramatically in support and promotion of Green DC and the
Operating Green Index
• The Operating Green Index will be used as a determining factor for baseline pricing
of a site as opposed to the current Tiered definition from Uptime Instituted
• In some countries DC business will operate off Power Grid and with close support of
an integrated Tri-Gen and Co-Gen plants
• Data Centers and Green Tech are going to be part of a Global sustainable
development
Summary – “FlashForward”ConnectedPlanet.biz
4 November 2009 18
4 November 2009 19
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