2020 Census: Making NC CountCommunity Outreach Grant Program
Stacey L. Carless, Esq., Executive Director, NC Counts Coalition
Agenda
• Introduction to NC Counts Coalition
• Overview of GOTC• Community Outreach Grants• Q&A
Census Leadership Structure in NC
US Census Bureau(Complete Count Committee Hub,
Partnership Programs, Implementers)
NC Counts Coalition (Strategists, Conveners,
Coordinators, Connectors,
information and resource hub)
NC Complete
Count
Commission
(Strategists and
Advisors to
Governor)
Our Work
Umbrella Organization- Connective Tissue
- Conveners, Connectors, Coordinators
Resource for Information and Best PracticesWe will be the “go to” resource for 2020 Census information and
planning in North Carolina, offering deep knowledge and solutions to address the root causes of undercounts in our communities. Our
knowledge guides our work, strengthens our value, and supports our role in serving as a leader and resource to stakeholders, partners
and the public. We will mobilize resources to ensure that every community is accurately counted.
Strategic PlannersWe target our education and outreach to achieve the greatest
amount of impactOur steps:
1) Identify HTCCs to see where we will be most effective2) Identify stakeholders and partners (turn stakeholders into
partners)3)Ask our partners what they need to be effective
4) Provide partners with resources they need to be effective
Funding HubCreate a community outreach grant program that expands the
capacity of trusted messengers for Census mobilization that results in participation
Why do we care about Census 2020?
• Political Representation• Federal Funding • Community Planning and
Economic Development
What is the Plan?
Get Out The Count‘GOTC’
GOTC is a national initiative led by The Funders Census Initiative 2020 (FCI) (a working group of the Funders’Committee for Civic Participation (FCCP)), State Voices and Leadership Conference on Civil and Human Rights.
The plan prioritizes effective outreach to minority, immigrant and other hard to count populations including peoplewho identify as LGBTQ, low income, homeless, formerly incarcerated, youth, people from rural areas and those
displaced by major natural disasters. It seeks to leverage existing civic engagement infrastructure and growgreater long-term capacity to organize in support of initiatives that empower local communities.
GOTC Partnerships
NC Counts
Coalition
Funders Committee for Civic Participation (FCCP)
- Grantee
State Voices (National Civic Engagement Table)
Blueprint NC (Local Civic Engagement Table)
- State Partner for GOTC
NC Census Task ForceField Partners for GOTC
Leadership Conference on Civil and Human Rights
- State Hub for GOTC
GOTC Strategy
Map Hard-To-Count Communities (Historically Undercounted Communities)
Mobilizing for a Complete and Accurate Census Count(Building Blocks for GOTC Plan)
Mapping HTCCs in NC
Target Outreach to HTCCs- Anson- Bertie- Cumberland- Duplin- Durham- Edgecombe- Guilford- Halifax- Hoke- Mecklenburg- Northampton- Robeson- Sampson- Scotland- Vance
Where Are Hard to Count Communities?
https://www.censushardtocountmaps2020.us/
Where Are Hard to Count Communities?
www.nccensus.org
GOTC Strategy
Map Hard-To-Count Communities (Historically Undercounted Communities)
Identify and Engage Trusted Messengers
Identify Challenges and Opportunities Identify Ways to Support Capacity of Trusted Messengers
Mobilizing for a Complete and Accurate Census Count(Building Blocks for GOTC Plan)
NC Census Task Force
The NC Census Task Force is a coalition of community leaders and stakeholders coordinating resources and
advocacy efforts to mobilize all people in North Carolina, including those who have been historically undercounted,
in order to achieve a full and accurate Census count.
NC Census Task Force (‘Get Out The Count’) Partners –501 (c)(3) and community-based organizations (Grantees in red)
• A Better Chance A Better Community
• Acción Hispana• Action NC • ADORA• Alliance for Climate
Education• Alliance Health• Alliance of Disability
Advocates• Alpha Kappa Alpha Sorority,
Inc.• AMEXCAN• Asian &American
Connections• Association of American
University Women• Baltimore Center• Black Arts District • Blueprint NC• CAARE: The Healing Center• Carolinas Chinese American
Civic Center• Cabarrus Rowan Community
Health Centers• Carolina Demography • Carolina Jews for Justice• Charlotte Area Fund• Children and Family
Resource Center• Children First / Communities
In Schools Buncombe County
• Church World Service Durham
• Church World Service Greensboro
• Color Of Change• Common Cause NC • The Conerstone Community
Development Corporation (CDC)
• Craven GOTV Coalition• CREST• Cumberland County Library• Cumberland HealthNET• Cumberland Disaster
Recovery Coalition• Davidson Medical
Ministries Clinic, Inc.• Delta Sigma Theta Sorority,
Inc Fayetteville Alumnae Chapter
• Delta Sigma Theta Sorority, Inc Charlotte Alumnae Chapter
• Delta Sigma Theta Sorority, Inc Lumberton Alumnae Chapter
• Democracy NC• Disability Rights NC• Donate Life North Carolina• Duke Sanford School of
Public Policy• East Greensboro NOW• Education Justice Alliance
• El Centro Hispano• El Colectivo• El Pueblo• El Vínculo Hispano• ENLACE• Equality North Carolina• Faith & Hope Community
Center • Faith in Public Life• Family Resources
Association, Inc.• Farmworker Advocacy
Network• Gateway CDC• Helping All People Excel -
HAPE• HandsOn NWNC• Imagine Forsyth• "Immigrant and Refugee
Rights Project of North Carolina (IRRP-NC), NC Justice Center"
• Institute for Southern Studies
• International Advisory Committee
• International Focus• Kinston Teens, Inc.• Latin American Coalition• League of Women Voters of
North Carolina• Mamàs Con Poder Campaign
Associate for MomsRising
• Meals On Wheels Wake County
• MomsRising Educations Fund
• Montagnard DegaAssociation
• Moore County NAACP• Mountain True• NALEO Educational Fund• National Association of
Social Workers North Carolina
• National Black Worker Centers
• National LGBTQ Task Force• NC A. Philip Randolph
Institute• NC Budget and Tax Center,
NC Justice Center • NC Campus Compact• NC Child • NC Council of Churches• NC Counts Coalition • NC Early Education Coalition• NC Justice Center• NC Metropolitan Mayors
Coalition• NC Rural Center • North Carolina Asian
Americans Together• NC
Association of CommunityDevelopment Corporations
• North Carolina Black Alliance• NC Black Women’s
Roundtable• North Carolina Business
Council• North Carolina Center for
Nonprofits • North Carolina Community
Health Center Association• North Carolina NAACP• North Carolina Navigator
Consortium | A Project of Legal Aid
• North Carolina PTA • North Raleigh Ministries• Pender United, Inc• Power of Belief / Standing In
The Truth Ministry • Prevent Child Abuse North
Carolina• Project 70Forward• Pushblack.org • SANDICLIF• Salvation Army (The)• Southeast Asian Coalition • Southern Coalition for Social
Justice• Stan Greenspan for Peace
and Social Justice• State Innovation Exchange• StrongerNC• The Leadership Conference• Uniform One
• United Way of North Carolina
• Universal Institute for Successful Aging of Carolinas
• Urban League of Central Carolinas
• Verner Center for Early Learning
• Vision Resource Center• Winners PLUS Inc.• WNC Health Network• Women's Forum of North
Carolina • Working America,
AFL-CIO• You Can Vote, People's
Alliance Fund
GOTC Strategy
Map Hard-To-Count Communities (Historically Undercounted Communities)
Identify and Engage Trusted Messengers
Identify Challenges and Opportunities Identify Ways to Support Capacity of Trusted Messengers
Develop Resources to Support Capacity of Nonprofits
Target Messaging
Collateral / Literature
Best Practices Rapid Response
Community Outreach Mini-Grant Program
Mobilizing for a Complete and Accurate Census Count(Building Blocks for GOTC Plan)
Developing Resources
Community Outreach Grant Program:NC Counts Coalition, in partnership with Blueprint NC, established acommunity outreach regrant program for its ‘Get out the Count’initiative that supports community-based organizations in reachingthe communities they know best. The Coalition provides high-impact grants attached to measurable outcomes, technicalassistance and one-on-one coaching to local organizations equippedto be trusted messengers to their communities. Through this grant,NC Counts will expand and/or support the capacity of community-based organizations to participate in 2020 Census outreach.
GOTC Strategy
Map Hard-To-Count Communities (Historically Undercounted Communities)
Identify and Engage Trusted Messengers
Identify Challenges and Opportunities Identify Ways to Support Capacity of Trusted Messengers
Develop Resources to Support Capacity of Nonprofits
Target Messaging
Collateral / Literature
Best Practices Rapid Response
Community Outreach Mini-Grant Program
Expand Capacity of Trusted Messengers
Resources Trainings Mini-grant program
Mobilizing for a Complete and Accurate Census Count(Building Blocks for GOTC Plan)
Section 1 – Grant Application Process
• You must submit your grant through the online portalØ Tip: You may want to type your answers in a
Word document first and then copy and paste over to the online application. The online application will not save your work.
• Unless the Census timeline is extended before the end of July, this is the FINAL ROUND OF GRANTS! • Rolling Timeline
Section 1 – Grant Application ProcessTIMELINE FOR GRANT SUBMISSIONS AND REVIEW
Round 3 - Begin Accepting Proposals July 1, 2020
Deadlines for round 3 of applications Proposals will be accepted on a rolling deadline until July 24, 2020 or until funding has been depleted. The Committee will review applications on a weekly basis.
Applications will be reviewed and scored by the grant review team
Follow-up one-on-ones scheduled as necessary
Proposals submitted by July 10th Proposals submitted by July 10th will be reviewed the week of July 13.
Proposals submitted by July 17th Proposals submitted by July 17th will be reviewed the week of July 20.
Proposals submitted by July 24th Proposals submitted by July 24th will be reviewed the week of July 27.
Proposals will not be accepted after 11:59 pm on July 24, 2020.
Section 2 – Priorities
- Northampton- Robeson- Duplin- Anson- Bertie- Sampson- Scotland- Hoke- Vance- Halifax- Edgecombe- Cumberland- Durham- Mecklenburg- Guilford
2nd PriorityCensus tracts that are
performing below the state average response rate as of 6/26/2020 (58%) and target outreach is to a historically
undercounted community (Hard-to-count Community, HTCC)
***If you are outside of the priority counties, you should still
apply! Your outreach must target a HTCC or serve to
overcome a barrier to participation!
1st Priority - GOTC Target Counties (In Order)
Section 2 – Priorities• Funded Activities
Ø This is not a grant for marketing and advertising, it is for outreach!Ø We will fund direct contact strategies
• What cannot be funded through this grant:Ø Billboards – In most circumstancesØ Website management servicesØ Participation in a complete count committeeØ Participation in media events and/or interviewsØ Regranting of funds Ø Advertising – In most circumstances, depends on the ask
Section 3 – Evaluation
Organizational Considerations• Relationship and Experience – Provide a clear statement / example of how
you are connected to the community you are going to serve• Capacity – We want to know that you have the capacity to take the work
on, or that you will be using the grant funding to add capacity to take the work on. Tell us who will be managing and implementing your program.
• Representation - Organizational and/or project leadership is reflective of the community the proposal is focused on (Racially, ethnically, economically and geographically)
• Budget Size – Priority will be given to small organizations with civicengagement budgets $500,000.00
Section 3 – Evaluation
Tactics• Targeted tactics to historically undercounted
communities (hard-to-count communities, HTCCs)• The more specific, the better!
• Best Practice Example – Tell us the exact Census tracts that you will target• Best Practice Example - Include the demographics of the tract that you will target• Best Practice Example - If you are targeting the Census tract because of low internet access, tell us
that!
Section 3 – EvaluationGoals• There MUST be clear metrics!• Proposals that lack clear metrics will not be reviewed. Submitting
organizations may resubmit with metrics• The more specific, the better!• Ex. We will mail a Census reminder to 300 households in tract 509 in
Wake County, NC between August 3, 2020 – August 8, 2020• We will host a Census caravan with at least 20 vehicles to drive
through tract 13.03 in Durham County, NC• Our organization has 1,000 followers on Facebook. We will engage
at least 200 viewers during a Facebook Couch party.
Section 3 – Evaluation
Example Budget:
Live Calls $750
Door Canvassing $5,000
SMS / Text $1500
Events $1000
Site canvass $750
Travel $ 250
Printing $1000
Project Directors $4000
(2, 15-20 hrs week)
Example of deliverables for direct contact strategies
Section 3 – Evaluation
Alignment • We encourage collaborations!• If this is a collaborative proposal, let us know the participating orgs and the role they will play
Ø Also, if your proposal is sharing funds among several organizations, let us know!• If there is a CCC in your community, you should be in contact with that CCC and try to coordinate efforts to
reduce duplicative efforts. Ø Though we encourage collaboration with government formed CCCs, this grant is not an opportunity
to funnel funding through a nonprofit to support the work of a government organization.
Stacey Carless, Esq.Executive Director
NC Counts [email protected]
www.nccensus.org@nccounts
#2020Census #MakeNCCount
Thank You!
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