2020 Census: Making NC CountCommunity Outreach Grant Program

Stacey L. Carless, Esq., Executive Director, NC Counts Coalition

Agenda

• Introduction to NC Counts Coalition

• Overview of GOTC• Community Outreach Grants• Q&A

Census Leadership Structure in NC

US Census Bureau(Complete Count Committee Hub,

Partnership Programs, Implementers)

NC Counts Coalition (Strategists, Conveners,

Coordinators, Connectors,

information and resource hub)

NC Complete

Count

Commission

(Strategists and

Advisors to

Governor)

Our Work

Umbrella Organization- Connective Tissue

- Conveners, Connectors, Coordinators

Resource for Information and Best PracticesWe will be the “go to” resource for 2020 Census information and

planning in North Carolina, offering deep knowledge and solutions to address the root causes of undercounts in our communities. Our

knowledge guides our work, strengthens our value, and supports our role in serving as a leader and resource to stakeholders, partners

and the public. We will mobilize resources to ensure that every community is accurately counted.

Strategic PlannersWe target our education and outreach to achieve the greatest

amount of impactOur steps:

1) Identify HTCCs to see where we will be most effective2) Identify stakeholders and partners (turn stakeholders into

partners)3)Ask our partners what they need to be effective

4) Provide partners with resources they need to be effective

Funding HubCreate a community outreach grant program that expands the

capacity of trusted messengers for Census mobilization that results in participation

Why do we care about Census 2020?

• Political Representation• Federal Funding • Community Planning and

Economic Development

What is the Plan?

Get Out The Count‘GOTC’

GOTC is a national initiative led by The Funders Census Initiative 2020 (FCI) (a working group of the Funders’Committee for Civic Participation (FCCP)), State Voices and Leadership Conference on Civil and Human Rights.

The plan prioritizes effective outreach to minority, immigrant and other hard to count populations including peoplewho identify as LGBTQ, low income, homeless, formerly incarcerated, youth, people from rural areas and those

displaced by major natural disasters. It seeks to leverage existing civic engagement infrastructure and growgreater long-term capacity to organize in support of initiatives that empower local communities.

GOTC Partnerships

NC Counts

Coalition

Funders Committee for Civic Participation (FCCP)

- Grantee

State Voices (National Civic Engagement Table)

Blueprint NC (Local Civic Engagement Table)

- State Partner for GOTC

NC Census Task ForceField Partners for GOTC

Leadership Conference on Civil and Human Rights

- State Hub for GOTC

GOTC Strategy

Map Hard-To-Count Communities (Historically Undercounted Communities)

Mobilizing for a Complete and Accurate Census Count(Building Blocks for GOTC Plan)

Mapping HTCCs in NC

Target Outreach to HTCCs- Anson- Bertie- Cumberland- Duplin- Durham- Edgecombe- Guilford- Halifax- Hoke- Mecklenburg- Northampton- Robeson- Sampson- Scotland- Vance

Where Are Hard to Count Communities?

https://www.censushardtocountmaps2020.us/

Where Are Hard to Count Communities?

www.nccensus.org

GOTC Strategy

Map Hard-To-Count Communities (Historically Undercounted Communities)

Identify and Engage Trusted Messengers

Identify Challenges and Opportunities Identify Ways to Support Capacity of Trusted Messengers

Mobilizing for a Complete and Accurate Census Count(Building Blocks for GOTC Plan)

NC Census Task Force

The NC Census Task Force is a coalition of community leaders and stakeholders coordinating resources and

advocacy efforts to mobilize all people in North Carolina, including those who have been historically undercounted,

in order to achieve a full and accurate Census count.

NC Census Task Force (‘Get Out The Count’) Partners –501 (c)(3) and community-based organizations (Grantees in red)

• A Better Chance A Better Community

• Acción Hispana• Action NC • ADORA• Alliance for Climate

Education• Alliance Health• Alliance of Disability

Advocates• Alpha Kappa Alpha Sorority,

Inc.• AMEXCAN• Asian &American

Connections• Association of American

University Women• Baltimore Center• Black Arts District • Blueprint NC• CAARE: The Healing Center• Carolinas Chinese American

Civic Center• Cabarrus Rowan Community

Health Centers• Carolina Demography • Carolina Jews for Justice• Charlotte Area Fund• Children and Family

Resource Center• Children First / Communities

In Schools Buncombe County

• Church World Service Durham

• Church World Service Greensboro

• Color Of Change• Common Cause NC • The Conerstone Community

Development Corporation (CDC)

• Craven GOTV Coalition• CREST• Cumberland County Library• Cumberland HealthNET• Cumberland Disaster

Recovery Coalition• Davidson Medical

Ministries Clinic, Inc.• Delta Sigma Theta Sorority,

Inc Fayetteville Alumnae Chapter

• Delta Sigma Theta Sorority, Inc Charlotte Alumnae Chapter

• Delta Sigma Theta Sorority, Inc Lumberton Alumnae Chapter

• Democracy NC• Disability Rights NC• Donate Life North Carolina• Duke Sanford School of

Public Policy• East Greensboro NOW• Education Justice Alliance

• El Centro Hispano• El Colectivo• El Pueblo• El Vínculo Hispano• ENLACE• Equality North Carolina• Faith & Hope Community

Center • Faith in Public Life• Family Resources

Association, Inc.• Farmworker Advocacy

Network• Gateway CDC• Helping All People Excel -

HAPE• HandsOn NWNC• Imagine Forsyth• "Immigrant and Refugee

Rights Project of North Carolina (IRRP-NC), NC Justice Center"

• Institute for Southern Studies

• International Advisory Committee

• International Focus• Kinston Teens, Inc.• Latin American Coalition• League of Women Voters of

North Carolina• Mamàs Con Poder Campaign

Associate for MomsRising

• Meals On Wheels Wake County

• MomsRising Educations Fund

• Montagnard DegaAssociation

• Moore County NAACP• Mountain True• NALEO Educational Fund• National Association of

Social Workers North Carolina

• National Black Worker Centers

• National LGBTQ Task Force• NC A. Philip Randolph

Institute• NC Budget and Tax Center,

NC Justice Center • NC Campus Compact• NC Child • NC Council of Churches• NC Counts Coalition • NC Early Education Coalition• NC Justice Center• NC Metropolitan Mayors

Coalition• NC Rural Center • North Carolina Asian

Americans Together• NC

Association of CommunityDevelopment Corporations

• North Carolina Black Alliance• NC Black Women’s

Roundtable• North Carolina Business

Council• North Carolina Center for

Nonprofits • North Carolina Community

Health Center Association• North Carolina NAACP• North Carolina Navigator

Consortium | A Project of Legal Aid

• North Carolina PTA • North Raleigh Ministries• Pender United, Inc• Power of Belief / Standing In

The Truth Ministry • Prevent Child Abuse North

Carolina• Project 70Forward• Pushblack.org • SANDICLIF• Salvation Army (The)• Southeast Asian Coalition • Southern Coalition for Social

Justice• Stan Greenspan for Peace

and Social Justice• State Innovation Exchange• StrongerNC• The Leadership Conference• Uniform One

• United Way of North Carolina

• Universal Institute for Successful Aging of Carolinas

• Urban League of Central Carolinas

• Verner Center for Early Learning

• Vision Resource Center• Winners PLUS Inc.• WNC Health Network• Women's Forum of North

Carolina • Working America,

AFL-CIO• You Can Vote, People's

Alliance Fund

GOTC Strategy

Map Hard-To-Count Communities (Historically Undercounted Communities)

Identify and Engage Trusted Messengers

Identify Challenges and Opportunities Identify Ways to Support Capacity of Trusted Messengers

Develop Resources to Support Capacity of Nonprofits

Target Messaging

Collateral / Literature

Best Practices Rapid Response

Community Outreach Mini-Grant Program

Mobilizing for a Complete and Accurate Census Count(Building Blocks for GOTC Plan)

Developing Resources

Community Outreach Grant Program:NC Counts Coalition, in partnership with Blueprint NC, established acommunity outreach regrant program for its ‘Get out the Count’initiative that supports community-based organizations in reachingthe communities they know best. The Coalition provides high-impact grants attached to measurable outcomes, technicalassistance and one-on-one coaching to local organizations equippedto be trusted messengers to their communities. Through this grant,NC Counts will expand and/or support the capacity of community-based organizations to participate in 2020 Census outreach.

GOTC Strategy

Map Hard-To-Count Communities (Historically Undercounted Communities)

Identify and Engage Trusted Messengers

Identify Challenges and Opportunities Identify Ways to Support Capacity of Trusted Messengers

Develop Resources to Support Capacity of Nonprofits

Target Messaging

Collateral / Literature

Best Practices Rapid Response

Community Outreach Mini-Grant Program

Expand Capacity of Trusted Messengers

Resources Trainings Mini-grant program

Mobilizing for a Complete and Accurate Census Count(Building Blocks for GOTC Plan)

Section 1 – Grant Application Process

• You must submit your grant through the online portalØ Tip: You may want to type your answers in a

Word document first and then copy and paste over to the online application. The online application will not save your work.

• Unless the Census timeline is extended before the end of July, this is the FINAL ROUND OF GRANTS! • Rolling Timeline

Section 1 – Grant Application ProcessTIMELINE FOR GRANT SUBMISSIONS AND REVIEW

Round 3 - Begin Accepting Proposals July 1, 2020

Deadlines for round 3 of applications Proposals will be accepted on a rolling deadline until July 24, 2020 or until funding has been depleted. The Committee will review applications on a weekly basis.

Applications will be reviewed and scored by the grant review team

Follow-up one-on-ones scheduled as necessary

Proposals submitted by July 10th Proposals submitted by July 10th will be reviewed the week of July 13.

Proposals submitted by July 17th Proposals submitted by July 17th will be reviewed the week of July 20.

Proposals submitted by July 24th Proposals submitted by July 24th will be reviewed the week of July 27.

Proposals will not be accepted after 11:59 pm on July 24, 2020.

Section 2 – Priorities

- Northampton- Robeson- Duplin- Anson- Bertie- Sampson- Scotland- Hoke- Vance- Halifax- Edgecombe- Cumberland- Durham- Mecklenburg- Guilford

2nd PriorityCensus tracts that are

performing below the state average response rate as of 6/26/2020 (58%) and target outreach is to a historically

undercounted community (Hard-to-count Community, HTCC)

***If you are outside of the priority counties, you should still

apply! Your outreach must target a HTCC or serve to

overcome a barrier to participation!

1st Priority - GOTC Target Counties (In Order)

Section 2 – Priorities• Funded Activities

Ø This is not a grant for marketing and advertising, it is for outreach!Ø We will fund direct contact strategies

• What cannot be funded through this grant:Ø Billboards – In most circumstancesØ Website management servicesØ Participation in a complete count committeeØ Participation in media events and/or interviewsØ Regranting of funds Ø Advertising – In most circumstances, depends on the ask

Section 3 – Evaluation

Organizational Considerations• Relationship and Experience – Provide a clear statement / example of how

you are connected to the community you are going to serve• Capacity – We want to know that you have the capacity to take the work

on, or that you will be using the grant funding to add capacity to take the work on. Tell us who will be managing and implementing your program.

• Representation - Organizational and/or project leadership is reflective of the community the proposal is focused on (Racially, ethnically, economically and geographically)

• Budget Size – Priority will be given to small organizations with civicengagement budgets $500,000.00

Section 3 – Evaluation

Tactics• Targeted tactics to historically undercounted

communities (hard-to-count communities, HTCCs)• The more specific, the better!

• Best Practice Example – Tell us the exact Census tracts that you will target• Best Practice Example - Include the demographics of the tract that you will target• Best Practice Example - If you are targeting the Census tract because of low internet access, tell us

that!

Section 3 – EvaluationGoals• There MUST be clear metrics!• Proposals that lack clear metrics will not be reviewed. Submitting

organizations may resubmit with metrics• The more specific, the better!• Ex. We will mail a Census reminder to 300 households in tract 509 in

Wake County, NC between August 3, 2020 – August 8, 2020• We will host a Census caravan with at least 20 vehicles to drive

through tract 13.03 in Durham County, NC• Our organization has 1,000 followers on Facebook. We will engage

at least 200 viewers during a Facebook Couch party.

Section 3 – Evaluation

Example Budget:

Live Calls $750

Door Canvassing $5,000

SMS / Text $1500

Events $1000

Site canvass $750

Travel $ 250

Printing $1000

Project Directors $4000

(2, 15-20 hrs week)

Example of deliverables for direct contact strategies

Section 3 – Evaluation

Alignment • We encourage collaborations!• If this is a collaborative proposal, let us know the participating orgs and the role they will play

Ø Also, if your proposal is sharing funds among several organizations, let us know!• If there is a CCC in your community, you should be in contact with that CCC and try to coordinate efforts to

reduce duplicative efforts. Ø Though we encourage collaboration with government formed CCCs, this grant is not an opportunity

to funnel funding through a nonprofit to support the work of a government organization.

Stacey Carless, Esq.Executive Director

NC Counts CoalitionStacey@NCCensus.org

www.nccensus.org@nccounts

#2020Census #MakeNCCount

Thank You!